Small and medium business owners often lament the fact that they do not have time to update their business’s social media, let alone compose elegant blog posts. However, regularly updating your website’s blog is important not only for SEO rankings; it helps your customers connect with you and your products and services.
These five hot writing tips are intended not only to help you write better blog posts, but write them quickly (saving you time so that you can get back to the things that really matter – your thriving business).
# 1 – Keep it simple
Write clear, grammatically sound sentences. Edit your post and try to figure out if there’s a way you can say it with more simple language and fewer words. Note: adverbs (happily; swiftly; smoothly) are a curse. Try to avoid them like you would the plague.
# 2 – Learn from the competition
What are your competitors writing on their blogs? What do you like about it? What can be improved? Most importantly, what are they missing? This could be your chance to shine with unique content. That brings me to my next point.
# 3 – Make it yours
Don’t rehash staid old blog posts. Take a few minutes to think about how you can make your content unique: do you have an anecdote you can add? Is there a new development in your industry that you’re excited to tell everyone about?
# 4 – Be genuine
Don’t exaggerate how amazing your product or service is. Tell them exactly what you do and don’t make impossible claims.
# 5 – Write for your audience
Who do you sell to? Who are your main customers? Of course you wouldn’t write in the same conversational style for the elderly as you would for tweens. If you’re having trouble with this, pretend you’re writing to an existing customer you have good rapport with. Make your content speak to that specific person.
# 6 – Use subheadings
I can’t stress this enough. Subheadings are blog post gems because they help you organize your thoughts and keep you on track. They also indicate to your reader where you’re heading (i.e. they can skip over a section if they want because, let’s be honest, the interwebs have killed our concentration span).
# 7 – Add images
Although images aren’t technically “writing,” they do add a lot to your blog. Images reinforce what the text is saying and they allow for breaks between large chunks of text (*yawn*). They also make the page look more appealing.
Alternatively, you can contact the talented content writing team at Jubilant Web to write your blog posts for you. We’re the best SEO company NY because we offer no-contract low rate monthly subscriptions to our full range of marketing services (including SEO, web design, content creation, weekly backups, detailed monthly reports).
Call us today on (888) 452-7950 to talk with a marketing expert.