Digital Marketing Tactics to Become a Top Real Estate Agency

February 4, 2016

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Digital Marketing Tactics to Become a Top Real Estate Agency

Are you a real estate agent ready to improve the selling game?

Pay attention and upgrade your abilities to become a top real estate agent.

Tip #1: Be attentive.

Be respectful, considered and kind; not only to your customers but also to your co-workers and even to the competition. A huge part of the real estate business is based on trust, reliability and good relationships.

Do your best and cultivate your relationships and improve your networking skills. Don’t miss or ignore calls from your clients; if you don’t have a choice, call them back as soon as possible. Be quick and thoughtful when replying emails; if you’re not going to be at the office, connect your email to your phone so you can reply from there.

Help your clients understand better what you do and try your best to understand what they want and deliver for them. Give them the right tools so they can comprehend you without much trouble and ask kindly for the tools you need to provide a better service for them.

Tip #2: Become one with your environment.

Knowing the neighborhood or city where your business takes place is not enough. You have to get involved with the community and becoming a living, breathing, very active member of it. You have to be aware of the hottest events taking place, the best restaurants and coffee shops; the best schools around, public transportation basics and the most accessible drugstores and hospital.

You should be able to provide your clients with every piece of information about the place you’re trying to sell and its surroundings. Where’s the closest mall? Where can people find supplies for their office? Do you know where the best bakery, ice cream shop or farmer’s market is? If you don’t, start doing your research.

Trust us; this will take you to a whole new level when it comes to promoting properties. If you create a blog and share this information in it, you will be in for a treat for clients and even local authorities who will come to you for answers and help.

 

Tip #3: Organize your database.

We know is a very tedious work, but it’s necessary. Be your own CRM expert and build strong relationships with your past and current clients, as well as with your potential customers. Show them you care and contact them regularly through a newsletter or even something more valuable like a personalized gift, depending on the importance of the client.

Even today the word-of-mouth is a big thing. The more people saying good things about you and your impressive skills as a real estate agent, the better.

 

Tip #4: Build your own brand.

Be an asset to your company. Develop a style, an image and brand yourself making good use of your particular skills. Attend real estate conventions, seminars, and classes that help you improve your game and allow you to connect with other people from the real estate industry.

Analyze the competition, learn from them and put your strengths and weaknesses in perspective in order to overcome your difficulties and become better at what you do every day. That´s called building a solid brand.

And a solid brand should have presence nationwide if possible. Make valuable and strong connections with real estate agencies and companies from somewhere else in the country. This can represent great business opportunities since you can get new clients sent from another agency on the other side of the country.

If you want your personal brand to be prestigious you have to be an active citizen. Volunteer in civic groups, community events and work with non-profit organizations. This is not only a great opportunity to meet people and make new clients but is also a way to give back to your community.

Tip #5: Befriend technology.

Come on! Technology is your friend; seize it. Make sure you floor plans look professional, there are plenty of tools online to create floor plans from scratch, and you could even do it from your home. Your clients will be thrilled, especially if they can have a copy of it; it will make them things a lot easier when the time of furnishing and decorating arrives after they´ve bought the property from you.

Create a website or a blog, become an active user of social media and promote your business on it. Link your Smartphone to your social networks and your business email. Create a YouTube channel and offer virtual or video tours of each property on your listings; your clients will appreciate it and you’ll be able to reach them easier than never before.

If you don’t have enough time to apply these strategies, here at Jubilant Web we offer customized real estate SEO services to help your business grow online, generate more leads and increase your sales.

 

Tip #6: Always give a little extra.

The biggest difference between you and all the other real estate agents out there is that extra thing you deliver to your customers. That extra information about the property and all its secrets are something that your clients need more than you might think. Let them know about the best pest control service available to make sure they keep their new property pest free. Give them an accurate estimate of the utility bills or provide them with a juicy list of house cleaners, gardeners, repairing and maintenance companies, handymen or any other conveniences, like house insurance companies available in the area.

If they need a service provider and you have helpful information, sharing it with them will let them know you care about more than just selling the property and be done with it; but you actually care about their well-being.

Sharing information about neighborhood or community normative, rules, restrictions and legal affairs is also held in high regard by most buyers. Creating a blog or sending periodic newsletters with this information is highly advised.

 

If you’re too busy and don’t think you could do it all by yourself, contact our professional real estate online marketing team. We will create a custom real estate SEO services program to help you achieve all your goals as a top real estate agent. We offer all digital marketing services such as SEO, PPC, blogging, email marketing, and online video marketing, among others. So please give us a call at (845) 790-0420 or (305) 602-2244 or request a free assessment.