There is a lot more decision-making that goes into designing a website than many people realize. When you delegate the responsibility of making your website look awesome to a web design company, you are effectively handing your specialists the responsibility of deciding exactly how you will be representing yourself to your clientele, which bears a remarkably large impact on the success of your business. Hence why you’d better be sure you’ve found a web development company on which you can confidently rely. A good web designer should communicate with you throughout the process and allow you to make your own decisions while giving you the proper guidance to maximize your return on investment. After all, this is your website. So when you get asked, make sure you don’t make the following mistakes.
- Fonts: This is an all too common and potentially fatal mistake that people make. Do NOT make your font too small. If it’s hard to read, it won’t be read. If you have something worth saying then you should make sure you have an audience to say it to. If the text is too difficult to read, you will be eliminating mass quantities of potential clients. 12 point font is a good standard to go by, although lately many blogs and webpages have raised their fonts to 14 and sometimes even higher. Recognize that anything smaller should be considered a liberty. Also be careful with how the text appears against the background. Font issues are not just limited to size, but also visibility. The more concise, easy to read, and easy to see your text is, the better.
- Accent Color: Remember that the whole point of having a website is to up your gains. That involves designing a call to action that will translate into some actual action. So how can you draw enough attention to this section of the website and convince users to actually act? A lot of that boils down to something as seemingly simple as the colors you select and how they contrast with the rest of the site. That means it has to be bright, but it also must complement the other colors on the site. You need to draw attention but still be attractive. It also means that this color must be almost exclusively reserved for the call to action. If it’s overused in other parts of the page it won’t draw attention, no matter how bright it is.
- Line Length: It doesn’t seem like it would hold much weight but it does. There’s a lot of info on the Internet. People are busy, or at least they think they are, and they don’t have time to read something that’ll take them ten seconds just to get to the second line. They do, however, have plenty of time to read something that will take them ten minutes to read, provided that they can get to the second line in five seconds. It’s a strange trick but it works. The point is that longer lines are intimidating, exhausting, and unattractive. People want to feel like they are making progress, which is more likely if progress is made with higher frequency (which is indicated upon making it to the next line faster). 50 characters per line is good. 60 is okay. 70 is way too many.
There’s a lot more that goes into building a website that people want to look at. To learn more, speak to an expert at Jubilant Web. We are an SEO, PPC, and web development company. Our specialists have all of the patience and experience to ensure that your clientele expands to new reaches. Give us a call today at 845-790-0420.