HOW TO CREATE ENGAGING AND ATTRACTIVE CONTENT?
We all know that having a unique content marketing strategy is the key to success and all the statistics and success reports from all around the world prove that for us. The trend of having engaging and attractive content on the website is evergreen but in order to do so, the content marketers and writers have to make a little more effort. According to the Smart Insights essential 2017 content marketing statistics, the top challenges for the content marketers include creating engaging content, measuring the effectiveness and being consistent in it. (Reference: http://www.smartinsights.com /)
The good news is that we are here to help you cope with the challenge of creating engaging and attractive content. Here are the top tips to improve the engaging quality of your content.
- Generate targeted content
We have seen the leading advertising agency working to find out the targeted audience and this is why think this practice has got some great hidden benefit. By targeting the audience of interest, you get the chance to study them. Getting to know about the demographics and their behavioral instincts is a part of it. Once you have collected enough data, find out the problems that the audience are facing and think about how your product will help in solving them. Once you have brainstormed enough, you can generate the content with highly smart qualities and boom! Your viewers would be attracted towards the solutions you have got to offer for their problems.
- Make sure you have a solid idea for your content
The piece of content must be based on some solid idea. You can either look forward to writing a piece of factual description, a product review or write a how-to article. Some articles make great money and help in promoting your brand as well. The viewers get knowledge and information on different topics and your content strategy succeeds in engaging them to the post. Going out randomly, without any specific topic in mind would only result in a disaster.
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When it comes to engaging the audience, no one plays a better role than the social media marketing services providers. They literally log onto every social media network and promote your content by sharing the post or the link to your website. The cool call to actions and the high-quality images and videos tagged along also help a lot. It creates a great platform where the individuals can interact with the brand and know about the latest updates. The brand representatives on the social media can also help their audience if any problem comes up.
- Invest in guest and influencer posting
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Guest posting and influencer marketing are two different domains and each offer its amazing benefits to the content marketers. In order to get more traffic to your business website and blog post, you can extend your content to other websites/ blog. This is known as guest posting. You can post your content and attract viewers from other websites. Moreover, using the influencer marketing technique does a lot more than that. It keeps the viewers at your website engaged. People look forward to seeing what their famous personalities, celebrities and role models have got to say. By posting the influencer-generated content, you’ll be offering the audience what they want and this will keep them engaged to your website/ social media page.
5. Visual content is the key to ace through
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As you’ll see on many different platforms, they are now using high-quality inspiring images and short videos to spread their word across the audience. This is the leading trend these days if you really want to create engaging content. The viewers are now becoming lazy to read the whole stuff. Instead, they want a short two to three minutes video that would explain everything necessary about the product in it. The infographics, presentations, slides and online conferences are becoming increasingly popular.
- Get directions through the data
The data analytics technique never gets old when you want to produce effective results. By analyzing the performance data of each post, how many times it get viewed, when do the viewers look into it, is it popular or not and many other things; you get the chance to study the behavior of the viewers. Once you are done with it, you can see which content made the most and post a similar one again. Moreover, you can also find out the content marketing practices that aren’t helping much in engaging the audience and just simply omit them.
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Storytelling has seriously taken away all the audience. A study published in the NueroImage journal based on brain function talks about how listening to a story stimulates the human brain. It also makes the heart rate of the listener fluctuate a bit and stimulates the brain parts that experiences emotions. (Reference: https://www.journals.elsevier.com/) One thing leads to another and the listener ends up in creating a great image about the storyteller individual or the brand in his mind. This helps in keeping the reader engaged and makes sure that he supports/ shops from the brand till the end.
So here are the top seven things that you can to make your content worth a shot. These practices help you to engage a lot of people and take them through the journey of purchase. Once you ensure a great lot of viewers, your business brand will speed up making revenue.