When creating a landing page as part of an SEO campaign it is vital to consider the on-page factors that will help to determine that page’s SEO ranking.
The content on the page is by far the most important factor. After all, the user of the search engine is searching for information which will provide an answer to his or her inquiry. If your website’s page does not have content that is original and relevant to the keyword that is being searched then Google has no reason to provide it as a top search result. (more…)