Tag: SEO strategy

02 Mar 2013

The successful SEO strategy in 2013 -Content & relevant and trusted inbound linking

In an effort to share some knowledge with our readers we are distributing some insight into a successful SEO strategy based on the most current factors in the SEO search engine (mostly Google, Yahoo and Bing) .  The biggest change in 2013 so far is the announcement that Yahoo search is now provided by Microsoft’s Bing Search. This news makes Google own 60%+ share and now Yahoo/Bing with 30% + search share. This obviously indicates that Search Engine Optimization folks must now address Yahoo/Bing optimization and not just Google.

The good news is that Google and Bing/Yahoo are similar in that they rank search results based on many similar factors such as original content, optimized source code, friendly indexing server files, good server uptime, domain age and length of domain registration.  Additionally and more importantly becomes relevant and trusted inbound links building especially with competitive key-phrases /keywords.  Relevant and trusted inbound links come from a variety of places but are not just a hyperlink key-phrase on some obscure blog or link farm.

Here are some great examples of relevant and trusted inbound links to help in your SEO strategy for 2013:

Relevant and trusted inbound links from review Websites:

Example: Reviews are great because search engine indexes them favorably. Here is a review for Jubilant Web http://online-public-relations-services-review.toptenreviews.com/jubilant-web-review.html

Relevant and trusted inbound links from Directories:

Example: note the content is original and there are links in the content of the post as well as the image is hyperlinked… http://www.indexupseo.com/Listing/SEO/

Relevant and trusted inbound links from professional and personal profile aggregators:

Example: note the content is original and there are links with essential key-words/key-phrases in the content…   http://mediaverified.com/jubilantweb/

Relevant and trusted inbound links from Award websites:

Example for amalouskin.com : note the content is original and there are links with essential key-words/key-phrases in the content…   http://meritworthy.com/amalou-skin/

Relevant and trusted inbound links from professional and personal profile aggregators:

Example: note the content is original and there are links with essential key-words/key-phrases in the content…   http://mediaverified.com/jubilantweb/

Additionally it is key to add plenty of original content and link build through Social Media Signals

Example:  Facebook profile and posts, Tweeter, blog with social media engagements social bookmarking  Pinterest, StumbleUpon, squidoo.com, Yelp,

DO NOT forget the importance of Press Releases!!! Write and distribute news worthy press releases through distribution channels to increase online audience as well as positive news source link building. Best Press Release distribution channels include PRWEB.com and EngageNewswire.com

2013 SEO Factors:

  • Organize domain structure and create a plan of execution.
  • Improve website source code for SEO  – Alt tags, page titles, page structure.
  • Improve Body Content  -Add unique content to optimized landing pages.
  • Increase Internal and External Links –Link building through reputable web partnerships and directories. Jubilant Web has strong relationships with these type of partners.
  • Implement Webmaster SEO server side files – Implement robots.txt, site maps files, Google analytics , Google webmaster tools. Jubilant Web utilized Google Webmaster guidelines for all SEO work (All white Hat)
  • Implement Social Media Signals – Implement Facebook integration, Tweeter, blog with social media engagements social bookmarking  Pinterest, StumbleUpon, squidoo.com …
  • Implement Positive Online Public Relations – Through reputable partners create positive public relations including positive reviews. Jubilant Web has strong relationships with these types of partners.
  • Implement Online Press Releases – Write and distribute news worthy press releases through distribution channels to increase online audience as well as positive news source link building. Jubilant Web has strong relationships with these type of partners.
  • Implement reputable Link Building – Through trusted directories add compelling content with links to the client’s website. . Jubilant Web has strong relationships with these types of partners.