Tag: SEO tactics

10 Apr 2013

Google Search Algorithm Shifting to On-line Public Relations Campaigns

For Immediate Release
For Information Contact: Engage Newswire
Lori Thompson: PR@EngageNewswire.com

New York NY (November 16, 2012) – Google’s goal is simple. It wants to deliver the very best original, relevant and interesting content to its users. In an effort to accomplish this objective more effectively Google is continuing to evolve its secretive algorithm.

An important shift is occurring in which the page rank of a web page is based no longer on the number of back links but rather on the amount of social media interactions, user views, and original content a page has. Once the dominating factor in any page ranking results, back links have been widely abused by SEO processes commonly referred to as link farming and keyword stuffing.

Recognizing this fact, Google has shifted its algorithm towards valuing social media interactions and comparing the number of times the page has been liked, shared, tweeted, and recommended in order to determine the pages priority for any given keyword or phrase. Other factors that Google looks for is a variety of media on the page including: images, audio, video, and original text as well as proper onsite optimization of all Meta tags.

The award winning website marketing company, Jubilant Web is continuously striving to discover innovative and effective solutions to meet our client’s goals. They truly care about the success of their clients and want to make sure that their marketing tactics will deliver the most effective solutions and ultimately return on investment. In order to make sure that they accomplish this goal they are continually researching and studying information that is released from Google in order to create the most effective public relations seo process possible.

Jubilant Web’s services are based on the principles of hard work, thoughtful analysis, innovative ideas, creativity, and a dedication to quality. They truly value their reputation and work in complete transparency with their clients. Jubilant Web has been very successful in delivering positive results for their clients through their unique public relations seo process. To celebrate this past success, Jubilant Web is currently extending an exclusive offer to businesses looking to improve their online exposure and generate new customers. Visit: jubilantweb.com/public-relations-seo/ to learn more information.

This unique service is based around Google’s latest algorithm changes and includes social media marketing, onsite optimization, professional content writing, and natural link building through social media efforts such as bookmarking.

Jubilant Web creates and distributes press releases to search engines, news sites, blogs, social networks, newspaper sites, TV news sites, and radio news sites. All press releases are professionally written with optimized content and images.

Jubilant Web creates compelling and branded pages for the top three social media outlets for their clients – Facebook, Twitter, Google+. Through their vast social media network and industry partnerships, Jubilant Web increases their client’s social media following. By increasing social media interest through the number of likes, shares, tweets, and +1 other websites as well as online entities will take notice and increase natural back-links from related sources. They also submit originally written articles to popular and high ranking blogs to attain natural and powerful back links for our client’s websites.

Along with social media and offsite optimization activities, Jubilant web also implements onsite optimization techniques as part of their unique public relations seo process. Their efforts are based on Google Webmaster’s standards and their unique process is based on years of experience and research in this field.

08 Mar 2013

Get To Know SEO

SEO is a common term if you are familiar with online marketing but for those who are just starting the process; it seems like a pretty foreign term. SEO stands for search engine optimization. It is a series of techniques to help improve the standing of your business in search engine results. Just think of all those people who never look past the first page of the search results. Even if your site is on the second page, you are missing plenty of people who would otherwise visit your site. Here are some helpful ideas that are important to business SEO.

Monitor your search standings: Make sure you know your page rank at the beginning to know if your efforts are actually working. Check your server logs via Cpanel – the referrer logs will give you insight into where your visitors are coming from and what terms they actually use to find your site.

Keywords: Keywords are the most important part of the SEO process. Think of them as the search terms someone would be using to reach your product or services. Placement of these keywords is an important component to be conscious of. Always add content that naturally flows and is easier for the reader to follow. A general sprinkling of keywords is ideal since too many repeats of the keywords will be frown upon by indexing search engines as this can be a sign of “keyword stuffing”.

Content: This may seem like a no brainer but content is the most important part of SEO. Along with compelling and good original content update your content regularly so that it is always fresh. Google especially loves fresh and original content. One smart way to ensure fresh content daily is to integrate a blog into the website. This helps to give the company a more personal voice and show that your site is knowledgeable with current content.

Social Media: In our world of social media, it’s easy to one piece of information reach millions with one click. Why not use that to help spread the word about your company or product? This is also a great way to have visitors view your links and hopefully follow them.

Link to others: Even in this high tech world, networking has not gone away. For websites, it is a terrific idea to partner with a well respected company that already has many followers and ask for them to add a link to your website. It’s a good way to get a few more visitors to your site but remember, always return the favor!