Tag: SEO tips

17 May 2013

SEO For Beginner Tips

When starting to dive into the world of SEO and online marketing, it can be difficult to decide what parts are important and which are not. Here are four basics to help your website get off the ground.

1)      Search Friendly Website

First impressions are everything. Everyone wants a pretty website but what you are viewing is a good indication of how easy it is to find you. Search engines use “crawlers” to find and read website data in order to ranking their search engine results.”Splash” pages that include a lot of flash based or Javascript images can lower ranking numbers since they are considered invisible to the “crawler bots.” Having a clean and user friendly site can ensure that everything is crawled and indexed by search engines.

2)      Tell Search Engines Where You Are

A smart way get search engines to actively crawl on your web site is to get them a HTML “sitemap.” This is a page that contains all the links for your entire site. A smart idea is to place a link to the sitemap in the footer so then the search engine bots can easily find them. Another type of sitemap that can be created is a XML sitemap, which directly sends information to search engines. This is useful if you have included a blog that is updated regularly on your website. The sitemap communicates where pages are located and when they have been updated. It can also be directly submitted to Bing and Google to ensure easy crawling.

3)      Basic Site Optimization

In order to form the foundation of SEO, keyword research is an important component to find how people will find your product. Tag optimization is another key part of basic optimization. Title tags can help with search engine rankings while meta tags can help to increase the amount of click to your site from the search engine results. These tags are simply the title and description that shows when searching for a product and service. Every page should have a unique tag in order for maximum optimization.

4)      Blog Implementation and Content Creation

One of the best ways for small businesses to increase their visibility is to create a blog and add original content regularly. In order to gain more links and optimization from your blog, the best thing to do would be to have it located on the same domain as your website. Using actual blog sites may reduce the amount of links that can be associated with you. Having your blog on your actual website provides long-term SEO value that will only improve with blog content updates.

In order to thrive in this ever changing world, businesses must adapt and learn about the current technology and online marketing world. These basic tips are sure to help create a solid foundation to increase the visibility of your website and drive more traffic to it.

25 Feb 2013

SEO trends, figures and tips for 2013

According to comScore a leader in measuring the digital world released the search engine search rankings analysis of the U.S. search marketplace. Not surprising Google has 67% market share followed by Bing and Yahoo 16% and 12% respectively.

Changes at Bing: In 2013 Bing is spending more money on advertising, specifically targeting Google on its ad campaigns in order to get a piece of the Google’s search share. Additionally in 2013 organic search results on “Yahoo Search” are now powered by Bing.  These two facts are driving SEO companies to not only consider  optimizing for Bing but to actually engage in the Bing Webmaster Tool program provided by Microsoft.

comScore Explicit Core Search Share Report*
December 2012 vs. November 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Nov-12 Dec-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 67.0% 66.7% -0.3
Microsoft Sites 16.2% 16.3% 0.1
Yahoo! Sites 12.1% 12.2% 0.1
Ask Network 3.0% 3.0% 0.0
AOL, Inc. 1.7% 1.8% 0.1

 

SEO Tips for both Bing and Google in 2013

  1.  Improve website source code for SEO  – Alt tags, page titles, page structure.
  2.  Improve Body Content  -Add unique content to optimized landing pages
  3.  Increase Internal and External Links –Link building through reputable web partnerships.
  4.  Implement Webmaster SEO server side files – Implement robots.txt, site maps files, Google analytics , Google webmaster tools, Bing Webmaster tools.
  5. Implement Social Media Signals – Implement Facebook integration, Tweeter, Google+ blog with social media engagement.
  6. Implement Positive Online Public Relations – Through reputable partners create positive public relations including positive reviews.
  7. Implement Online Press Releases – Write and distribute news worthy press releases through distribution channels to increase online audience as well as positive news source link building
  8. Additional Suggestions – Implement local SEO to include Google Local and Bing Business Portal.