Tag: social media marketing

14 Mar 2016

Using digital marketing to get more patients.

Running your own private practice gives you freedom and allows you to bond at a deeper level with your patients. Nonetheless, we know that finding your place within the market may not be as easy as you would like it to be. Still, although it might be difficult, it doesn’t mean it is impossible. And at Jubilant Web we know a thing or two about how to improve your online marketing strategy in order to win more patients, so read on and take advantage of these recommendations to get positioned within the leaders of the healthcare industry.

Find your own voice.

Every doctor and especially, every celebrity doctor has their own voice, actually that’s what allowed them to become famous in the first place. They display a personal style and approach that appeals to a specific audience. Not all messages are for everyone, let your personality show through your social media channels, your blog and your website, that way you will send the right message to the right patients who are looking exactly for a doctor like you.

In order to upgrade your online marketing game you need to understand a few things.

First of all, you need to understand the way people make queries online.

When someone’s looking for a doctor they’re  either looking for a specialist within their geographic area or they’re looking for answers to their specific symptoms. So a good strategy would be providing answers in your website or blog to common questions. Interact effectively on social media providing helpful information to your follower and answering their questions. And of course, make sure to hire a good SEO plan that will allow you to rank for organic searches within your area, so patients can easily find you.

Pay attention to the reviews.

Reviews can make or break your practice. Ask your satisfied patients to make video reviews of their experience having you as their physician.

Take time to mitigate the damage of bad reviews and take the time to respond kindly to good reviews and encourage your patients to continue supporting your practice.

You don’t have to answer all at once, but you should do it in a timely manner, take a couple hours a week to reply to your emails, comments and messages in your blog, website and social networks. Offer personalized answers and upload testimonials and reviews to your website.

A few other strategies you may apply to your online marketing plan are including videos on your website, starting a periodic live stream for your followers on social media and sending out newsletters.

Giving a professional look to your website as well as optimizing it will also take you a long way when showing that you are on top of every aspect of your practice and willing to provide the best experience to your patients in every possible way. The same goes for your Facebook page and your other profiles in social media.

At Jubilant Web, we can handle that and more, we provide customized marketing plans for healthcare professionals that aim to promote their private practices in every possible aspect within the industry using digital marketing and online proven strategies. Contact our marketing experts today! calling at (845) 790-0420 and get a free assessment from one of our marketing professionals.

14 Mar 2016

Are you familiar with the latest online marketing trends?

Online marketing is always changing, improving, increasing the standards, and so on. It does not come as a surprise how much things have changed in the past few years.

Keeping up with the trends, the influencers, and the relevant topics are part of the job we do within the industry. At Jubilant Web, we are always doing research and developing new strategies to offer effective online marketing plans based on proven results and paired with innovative approaches.

These are the latest online marketing trends, is your business ready to take over?

  • Blogging.

Active content marketing is all the rage. Having an active, appealing, helpful and interesting blog is key to promote the growth and exposure of your brand. Despite being in the digital era, marketing and especially online marketing is more human-oriented than ever. Creating content aims to provide users with information they can actually relate to. Helpful tips, interesting articles, useful tutorials and other resources such as photographs and videos, paired with an accessible approach and genuine interactions generate an authentic connection with the brand, turning our business into your customer’s partner and establishing a bond that guarantees a return on investment and customer loyalty.

  • Video Marketing.

It has been estimated that by 2017 around 75% of all the traffic on the internet will be video. Why? Because of several reasons! The first one being that videos are way more engaging than written articles with no media resources whatsoever. Although videos are harder to produce than a written article, the gain is considerably larger. Videos are a very efficient way of showing the way a product works and how it relates to its surroundings, and with the rise of social media, viralization and shareability it is very likely that videos will reach the audiences.

  • Personalized attention.

Humanizing your content strategy is the way to go these days. No more automation!

In the world of today, consumers want to belong to groups of individuals that share similar interests, and as such, they want to be treated as individuals themselves.

At Jubilant Web, our social media experts put a lot of effort on research and monitoring your social media activity in order to provide you the best results.

  • Microtargeting.

This is not only a great way to optimize resources  but also a way to reach your audience more effectively and increase profit. Micro targeted campaigns are twice more effective that traditionally targeted campaigns. Creating, products, content and ads for very specific niche markets ensures you will reach a more qualified audience that will most likely acquire your product or service and share it with their close ones, generating a lot of word-of-mouth advertisement and promoting the formation of a network of very loyal customers and a solid base of followers.

  • Storytelling.

The best way to appeal to your customers and potential clients is telling them a story, your story, their story. Something relevant and well told that relates to your business and the spirit of your brand but most of all, a story that relates to their emotions and allows them to bond with your company. Instead of creating meaningless content that promotes your company, write content for your audience. They are the ones who can take your business to the next level, do not overlook their needs.

  • Social Media Advertisement.

Everything happening in life is happening on social media. Actually, we spend a lot more time engaging and interacting on social media than we do in person-to-person rendezvous, which means there are a lot more chances of exposure online than anywhere else, hence, social media is the perfect playground. Ads in social media are increasing exponentially and if you want to keep up you cannot neglect these platforms.

At Jubilant Web, we work hard to keep up the pace and stay on top of the industry, in order to provide you with solutions for the growth of your company. Contact our marketing experts today! Give us  a call at (845) 790-0420 and get a free assessment from one of our marketing professionals.

11 Mar 2016
Social Media Marketing

Are you on top of your social media game?

Social media is the main platform for communication today. With nearly 2.1 billion people engaged in social media every day, it is not difficult to grasp the basics of how people interact these days. Social media has changed considerably the way we interact with each other and of course, this extends to the way we make business.

But how can you seize and optimise this opportunity social media provides, to improve your business? Of course, if you hire a social media expert who knows exactly how to power up your social media activity in benefit of your business you won’t have to worry about learning how to say on top of the game. Nevertheless, is always a good strategy to know at least the basics of the craft in order to make sure, your social media marketing experts are really working in your favor.

Targeting the right audience.

Based on the product or service that you offer it is most certain that you will appeal to a specific segment of the market. Whether you divide them by age, gender, social strata, or personal interests; once you have established them as your customers and potential clients, you must create content that will be helpful, interesting, and hence,  engaging for them.

But the mission doesn’t end there. In fact, that’s just the beginning. After you’ve been sharing content, the next step is to monitor its quality and the response of your target audience. Among the most popular tools to monitor this activity, you could use Social Crawlytics or simply do the manual process which could be far more time-consuming and difficult to perform.

Nonetheless, regardless of the method you choose, the rules of the game are basically the same.

  • Try to keep track of who shares your content.

You’ve already determined who is your target audience, now it’s to monitor how they interact with your content. Look for likes, comment and most of all shares. The shareability  of your content is what makes the difference. Find those people who have been sharing your content and add them to your circles, give them a reward that holds value for them, share their content and create more content based what they have previously shared.

  • Evaluate what content is being shared.

Whether you create a lot of content or not, it is unlikely that all of it will be liked and shared. But that doesn’t mean you have to get frustrated and drop the game. Au contraire, this is an opportunity to study carefully which of the things you’ve published are more relevant, helpful and/or interesting to your audience. Once you have noticed what kind of content are your users into, you can start giving priority to the creation of similar content, of course, without forgetting to balance it out with other content that matches the communication needs of your brand.

  • Analyze your competition

You are not alone within your industry, and your competitors are a very important source of insights, new ideas, pointers and resources. We’re not saying that you’re going to ruthlessly copy what your competition is doing, quite the opposite actually, Study your competition and pay special attention to the things they’re doing right in order to improve them. Don’t forget the things they’re doing wrong, though. So you can make sure of not making the same mistakes.

  • Keep track of trending topics.

Pay attention to your surroundings, and by surroundings, I mean the trends and the talks of influencers in social media. Whatever channel you’re in will show the highs and lows of popular topics. Try to catch the flow so you are able to adapt your topics and create content that is relevant and trendy in order to catch more attention from the audience.

If you follow these tips it is most likely that you will be able to have good results from your social media strategy. Remember, managing social media is not an exact science, counting on an expert on the subject will take you a long way towards the accomplishment of your social media goals. Experience allows social media specialists to react quickly, plan ahead and adjust social media strategies along the way to make them more effective for your company.

At Jubilant Web, our social media experts put a lot of effort on research and monitoring of your social media activity in order to provide you the best results. Contact our marketing experts today! Give us  a call at (845) 790-0420 and get a free assessment from one of our marketing professionals.

03 Jun 2013

#Twitterforbusiness?

Twitter is a large and still growing social network that lets users send and read text-based messages that can be no more than 140 characters. They organize these billions of “tweets” into categories with the use of hashtags (#).

It may seem like a little thing but this symbol can help you connect to thousands of users with your business’ interests. Here are some hashtag uses to help spread your company’s name and brand.

Create A Hashtag:

Great for a promotion or event, you can create your own hashtag that helps to find those interested in the same information as your company. For example a candle store may start to do in home parties that sell to clients and their friends. They decide to use #AromaCandleParty in all their tweets explaining the set up and information of the party to any other interested customers and potential clientele. You can even encourage those hosting and attending the party to use it as well. The best part is that the more you use that hashtag, the more others will latch onto it and begin to use it as well.

Start A Contest:

A wonderful way to have a large number of people learn your hashtag quickly is to start a contest. In order to enter, they must tweet a specific hashtag to be eligible for the prize. This also lets those who follow your clients but not you see your brand, follow your business and have the opportunity to enter.

Find Followers:

Hashtags help to show the basic idea of the tweet in one single word or group of words. Those who use the same hashtags as you do have at least one interest in common with you and your business. Follow those with similar hashtags you use and any hashtags you would associate with your business to begin to gain followers and follow others.

Hold A Tweetchat:

A tweetchat is when a designated time and topic is set to allow users to share conversation and interest in a specific matter. A specific hashtag is used so that the entire panel is able to be seen in one place. Tweetchats can be a great idea for a business to host one about a topic related to your products or services.  It can help to build a following around your brand and a certain hashtag.

Attend A Tweetchat:

What is better to learn about a tweetchat then to participate in one? Meet like minded individuals that you can follow and learn from others at the same time. You can also show others you have an expertise in the field to help gain more followers.

Get Educated:

Learn more about the news in your own industry without having to search and read multiple blogs or articles. Check out hashtags you associate with your industry to learn the latest news and get links to the most important stories.

Categorize, Organize, But Use Sparingly:

To help people find your tweets, multiple hashtags can be used so your information is found in multiple locations. Hashtags also help to organize your tweets but you should still keep it short and simple. 140 characters is always less that you think!

24 May 2013

How to Organize a Social Media Content Strategy

There is an art to social media followings. It is a trial and error type of art, but an art no less. With small businesses joining the social media scene, it is important to know that gaining a following and clientele is more than posting something and just hoping it works out. You need to make the most of every post and update. The process of growing a following is a constant and ongoing course. It takes time and effort to get the results you want, so continue being patient and stay on track.

The best ideas start with brainstorming. So get together your most passionate and dedicated employees for an idea session. It is fine if they are from different departments or sectors since it may actually help you in the end. Having people of varied expertise with bring information on all your subject matters and viewpoints. This results in a good overall view of what to share with interested followers.

Continue your strategy planning with a schedule of when you will share your content. If you wish for a number of people to post, many accounts allow multiple users to post content through one main account. A smart idea if you have multiple writers is to create a calendar to specify what exact days there should be posts. Regularity of posting helps to attract and keep readers coming back.

When deciding posts, the type of content is also important. Text-only updates bring less attention than photos and videos do. For example, people would rather see pictures with a short caption of an event than only a written account about what occurred there. A smart idea for using text is to change it into a graphic. The internet is full of beautiful images of written quotes and other text based information. Find one that includes your information or create your own. Even though photos and videos get more interest does not mean that you should only post pictures. The best thing would be to vary the technique and mix photo, text, and video to keep audience interest. Even if you want to stay in the same medium, vary your focus.

Once you have figured out what to post and when to post it, you can figure out how you are doing. Utilizing analytics and metrics is a great way to find how people are responding to your posts and accurately continue or change your strategy.

With these tips and a clear, concise strategy to social media, you can get potential customers to better engage with your company. It can even help the public better recognize your brand but remember, it is an ongoing process to see exceptional results. So stay strong and don’t lose heart, you can do it with a little endurance.