Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the future for the upcoming year. SEO services have now become a fundamental element of any company and its marketing campaign.
There have been numerous developments in SEO over the past 12 months. A lot of the prominent trends of 2016 will continue to grow in 2017. Google is always updating and this means business owners will be kept on their toes. In addition, several other trends are expected to take shape in 2017.
Optimization For User Intent
Although keywords are still important, typing in simple words yields simple results. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full queries or phrases in search engines, which gather data to provide results more effectively.
More Rich Answers and Snippets
We all turn to Google for answers. In response to our queries, Google will often display the required information directly in search results, along with other helpful websites, videos, movie or event information, reviews or specific dates. This action will be reviewed and improved massively by Google meaning searching, gets a lot easier.
Cross-Channel Marketing
Cross-channel and multi-channel marketing sound similar, but in fact, they are very different. Multi-channel simply means establishing a presence on more than one platform. Cross-channel means you are using several channels to market your brand in an integrated way.
Multi-channel marketing is by no means a new phenomenon. Cross-channel marketing, however, is like an extension of it. The primary goal of cross-channel marketing is to create a consistent brand presence across multiple channels so that users can move seamlessly between devices and platforms to make a purchase.
Multi-channel marketing does still actually have a number of problems and business owners will have to overcome these in order for a multi-channel campaign to be successful:
- Knowing what the right message is
- Finding the right time to release it
- Using the correct channel
Although there are several tools and resources to help, cross-channel marketing is still in the infancy stages. Consumers today are more connected than ever, and the need for quality cross-channel marketing will continue to be in high demand throughout 2017.
Increased Mobile Growth
Mobile accessibility has reshaped SEO over the past few years. Mobile search is growing at a rapid pace and isn’t showing any signs of slowing down in the future. Much web traffic has been shifting away from desktop and moving towards mobile devices, and many websites are already getting the majority of their traffic from mobile devices.
To summarize the year 2017 will be a big year all around. Users are becoming increasingly connected and engaged with the content they consume. It is very important for SEO marketers to adapt to these upcoming trends in order to be a successful SEO marketing firm.
Should you be thinking towards the future and decide you want to get ahead of your competitors, get in touch with Jubilant Web, who are an innovative and exciting internet marketing company.
Results driven with an experienced team, Jubilant Web is ready to take you and your business to the next level.