The structural gap between generating leads and closing deals is not a sales problem. It is a system architecture problem that most companies with 15-80 employees share.
Your marketing generates leads. Your sales team closes deals. But the conversion rate between those two activities is lower than it should be, and nobody can agree on why. The answer is usually structural: the handoff between marketing and sales has no architecture. Leads arrive in the CRM without c
Part of the AI Marketing Systems insights cluster at JubilantWeb.
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