Customer acquisition cost benchmarks for companies with 15-80 employees. Realistic ranges by industry, channel, and deal size — no inflated agency estimates.
Customer acquisition cost varies dramatically by industry, deal size, sales cycle length, and channel mix. The ranges published by marketing agencies are typically inflated because they measure cost-per-lead rather than cost-per-customer. For companies with 15-80 employees, realistic CAC ranges from
Part of the AI Marketing Systems insights cluster at JubilantWeb.
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