The structural reasons your sales team avoids the CRM — and the operational changes that fix adoption without threats or incentives.
Your sales team is not lazy. They are rational. The CRM provides them with administrative burden and delivers them nothing they value. Every field they fill in is time taken from selling. Every mandatory update feels like surveillance rather than support. CRM avoidance is a system design problem, no
Part of the Revenue Automation & Data insights cluster at JubilantWeb.
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