In today’s world, everyone’s online, which is why your business should be too. This is because customers rely heavily on the internet to learn about a product or business, and to even make purchases. In fact, some customers lose confidence in a business if they can’t find them online. This is why businesses have evolved their marketing techniques to target an online audience. Although there are different strategies, one of the ways that website marketing companies reach a larger audience is through social media. That being said, there are common mistakes that companies are making on their social media; here are 3 of the major mistakes.

It’s Only Focused on Making Sales
Your first thought may be, “well, that’s the whole reason I’m on social media.” Although this is true, customers don’t only want to see ads or posts telling them to buy their products; this could even lose followers. Instead, you should post content that’s related, yet informative. For instance, if you have a facewash company, then you know that your followers are interested in their skincare. Rather than posting about your products every day, you can post interesting links or advice on how to maintain your skincare, without talking about your products.

You’re on the Wrong Platform
Different social media platforms have different ways to interact and post content. For example, Instagram is very visual and you need to have high quality pictures to post frequently. If this isn’t a strength of yours, then you may reach more people with your words. If that’s the case, you can try using Twitter, as twitter is based on words, not pictures. If you’re unsure what’s the best option for you, don’t be afraid to try different platforms.

You’re Not Interacting with Customers
Don’t be afraid to interact with customers; after all, that’s what social media is for! By doing so, you’ll help your customers grow confidence in your brand. In addition, this is a good place to better understand your customer’s preferences and complaints, which can help you grow your brand as well.

At Jubilant Web, we are an experienced website marketing company. This means we have years of experience in helping our clients improve their online presence. For more information, contact us today.