In today’s world, almost everybody has social media. That’s why internet marketing companies have started to use social media as a way to reach potential clients. Just by having a social media account, though, isn’t necessarily enough to increase your website’s traffic. To do so, internet marketing companies use certain techniques to be able to gain followers and reach potential clients. If you’re trying to build your company’s social media accounts, here are 5 tips that you should follow.

Tip #1: Identify Your Audience
It’s important to identify what your target audience is so that you can create a plan to reach them. Depending on who your audience is will determine which social media sites you should use, when you post, how often you post, the type of content you publish, and the information on your profile.

Tip #2: Have Personality
Many people think that just because they’re representing their company, they can’t have fun with their social media. This shouldn’t be the case, as potential clients like to see that a brand has personality. For instance, don’t be afraid to make jokes with your customers. In addition, it never hurts to post pictures of your team doing fun activities; this will help your customers feel like they know your team on a personal level.

Tip #3: Create Relationships
It’s always good to have a lot of followers. That being said, sometimes it’s more valuable to have 200 followers that interact with the page, rather than thousands that don’t even realize they’re following you. You can improve your relationship with your followers by tagging them in posts, responding to their questions and comments, and starting conversations with them.

Tip #4: Optimize Your Accounts
Social media profiles can be optimized through imagery, keywords, and fully filling out your account information. On Facebook, for example, an optimized page with complete business information can help the page rank better on Google. Other ways you can optimize your page is by sharing content that’s related to your page or following and connecting with popular pages in your industry. You can also ask a digital marketing company for more information on how to optimize your accounts.

Tip #5: Pay Attention to What’s Trending
Try to post time-sensitive topics, such as breaking news, trending hashtags, or the latest memes. This will help your audience to be interested in your social media page. Bonus points if you can relate the latest topics to your business.

For more information on how to optimize your social media account, contact us at Jubilant Web. Our digital marketing company has experience in social media, content creation, google ads, and more.