Using social media marketing to promote your small to medium business can be a trying process, especially when you have no prior knowledge of the medium. What’s worse is when you do put the effort in, but don’t seem to be seeing any results.
We at Jubilant Web have come up with some hot tips for social media marketing success. If you keep these in mind, then you’ll be a social media marketing superstar and, of course, your brand will grow.
Pro tip #1: Engage
Social media marketing isn’t just about bombarding your audience with the same dreary old message to “buy now!” In fact, it’s anything (anything!!!) but a constant “buy my product!” message. What is really required of you to successfully grow your business’s presence on social media is to know your audience.
How do you get to know your audience? You read their posts, see who they’re following, get to know their interests; in short, you find out what’s important to them.
And if you’re really keen on getting to the top of the social media marketing pecking order, it’s also a good idea to join discussion forums and interact with your audience.
Pro tip #2: Quality over quantity
We cannot stress this enough. A few well thought out quality posts will trump a billion annoying and meaningless posts any day. Focus on making your posts relevant and interesting rather than bombarding your audience with advertising.
This is crucial if you want people to share what you post. By creating quality posts, others will feel compelled to share them with friends, thus increasing the amount of organic links back to your brand that search engines love (and reward with higher rankings).
Pro tip #3: Have patience
Building an eager and interested social media audience isn’t simple and nor is it fast. Good things take time, so keep that in mind when you’re not seeing the skyrocketing social media marketing success you dreamed off after posting just one post.
Pro tip #4: Consistency
Don’t go all out for a few weeks and then get disillusioned. You must regularly update your social media accounts because in the world of the world wide web, a stale website reeks of inadequacy and uncertainty. Also make sure you’re there to respond to others questions and comments. Never ignore your audience.
Pro tip #5: Sharing is caring
How do you expect people to do you the kind favor of sharing your well thought out posts if you never share their little quips as well? You get my point? It’s about letting others know you’re interested in them, and in turn they’ll be interested in what you have to say.
Jubilant Web’s Social Media Marketing services
Of course, if you’re far too busy with running your actual business to focus on social media marketing and SEO strategy, you could always leave it to the professionals. We here at Jubilant Web are social media marketing experts and can help you reach great online exposure. We’ve even included a low cost monthly subscription to assist you in all areas of online marketing. That’s why we’re the best SEO Company NY.
