Online marketing is always changing, improving, increasing the standards, and so on. It does not come as a surprise how much things have changed in the past few years.
Keeping up with the trends, the influencers, and the relevant topics are part of the job we do within the industry. At Jubilant Web, we are always doing research and developing new strategies to offer effective online marketing plans based on proven results and paired with innovative approaches.
These are the latest online marketing trends, is your business ready to take over?
- Blogging.
Active content marketing is all the rage. Having an active, appealing, helpful and interesting blog is key to promote the growth and exposure of your brand. Despite being in the digital era, marketing and especially online marketing is more human-oriented than ever. Creating content aims to provide users with information they can actually relate to. Helpful tips, interesting articles, useful tutorials and other resources such as photographs and videos, paired with an accessible approach and genuine interactions generate an authentic connection with the brand, turning our business into your customer’s partner and establishing a bond that guarantees a return on investment and customer loyalty.
- Video Marketing.
It has been estimated that by 2017 around 75% of all the traffic on the internet will be video. Why? Because of several reasons! The first one being that videos are way more engaging than written articles with no media resources whatsoever. Although videos are harder to produce than a written article, the gain is considerably larger. Videos are a very efficient way of showing the way a product works and how it relates to its surroundings, and with the rise of social media, viralization and shareability it is very likely that videos will reach the audiences.
- Personalized attention.
Humanizing your content strategy is the way to go these days. No more automation!
In the world of today, consumers want to belong to groups of individuals that share similar interests, and as such, they want to be treated as individuals themselves.
At Jubilant Web, our social media experts put a lot of effort on research and monitoring your social media activity in order to provide you the best results.
- Microtargeting.
This is not only a great way to optimize resources but also a way to reach your audience more effectively and increase profit. Micro targeted campaigns are twice more effective that traditionally targeted campaigns. Creating, products, content and ads for very specific niche markets ensures you will reach a more qualified audience that will most likely acquire your product or service and share it with their close ones, generating a lot of word-of-mouth advertisement and promoting the formation of a network of very loyal customers and a solid base of followers.
- Storytelling.
The best way to appeal to your customers and potential clients is telling them a story, your story, their story. Something relevant and well told that relates to your business and the spirit of your brand but most of all, a story that relates to their emotions and allows them to bond with your company. Instead of creating meaningless content that promotes your company, write content for your audience. They are the ones who can take your business to the next level, do not overlook their needs.
- Social Media Advertisement.
Everything happening in life is happening on social media. Actually, we spend a lot more time engaging and interacting on social media than we do in person-to-person rendezvous, which means there are a lot more chances of exposure online than anywhere else, hence, social media is the perfect playground. Ads in social media are increasing exponentially and if you want to keep up you cannot neglect these platforms.
At Jubilant Web, we work hard to keep up the pace and stay on top of the industry, in order to provide you with solutions for the growth of your company. Contact our marketing experts today! Give us a call at (845) 790-0420 and get a free assessment from one of our marketing professionals.
