Social media is the main platform for communication today. With nearly 2.1 billion people engaged in social media every day, it is not difficult to grasp the basics of how people interact these days. Social media has changed considerably the way we interact with each other and of course, this extends to the way we make business.

But how can you seize and optimise this opportunity social media provides, to improve your business? Of course, if you hire a social media expert who knows exactly how to power up your social media activity in benefit of your business you won’t have to worry about learning how to say on top of the game. Nevertheless, is always a good strategy to know at least the basics of the craft in order to make sure, your social media marketing experts are really working in your favor.

Targeting the right audience.

Based on the product or service that you offer it is most certain that you will appeal to a specific segment of the market. Whether you divide them by age, gender, social strata, or personal interests; once you have established them as your customers and potential clients, you must create content that will be helpful, interesting, and hence, engaging for them.

But the mission doesn’t end there. In fact, that’s just the beginning. After you’ve been sharing content, the next step is to monitor its quality and the response of your target audience. Among the most popular tools to monitor this activity, you could use Social Crawlytics or simply do the manual process which could be far more time-consuming and difficult to perform.

Nonetheless, regardless of the method you choose, the rules of the game are basically the same.

• Try to keep track of who shares your content.

You’ve already determined who is your target audience, now it’s to monitor how they interact with your content. Look for likes, comment and most of all shares. The shareability of your content is what makes the difference. Find those people who have been sharing your content and add them to your circles, give them a reward that holds value for them, share their content and create more content based what they have previously shared.

• Evaluate what content is being shared.

Whether you create a lot of content or not, it is unlikely that all of it will be liked and shared. But that doesn’t mean you have to get frustrated and drop the game. Au contraire, this is an opportunity to study carefully which of the things you’ve published are more relevant, helpful and/or interesting to your audience. Once you have noticed what kind of content are your users into, you can start giving priority to the creation of similar content, of course, without forgetting to balance it out with other content that matches the communication needs of your brand.

• Analyze your competition

You are not alone within your industry, and your competitors are a very important source of insights, new ideas, pointers and resources. We’re not saying that you’re going to ruthlessly copy what your competition is doing, quite the opposite actually, Study your competition and pay special attention to the things they’re doing right in order to improve them. Don’t forget the things they’re doing wrong, though. So you can make sure of not making the same mistakes.

• Keep track of trending topics.

Pay attention to your surroundings, and by surroundings, I mean the trends and the talks of influencers in social media. Whatever channel you’re in will show the highs and lows of popular topics. Try to catch the flow so you are able to adapt your topics and create content that is relevant and trendy in order to catch more attention from the audience.

If you follow these tips it is most likely that you will be able to have good results from your social media strategy. Remember, managing social media is not an exact science, counting on an expert on the subject will take you a long way towards the accomplishment of your social media goals. Experience allows social media specialists to react quickly, plan ahead and adjust social media strategies along the way to make them more effective for your company.

At Jubilant Web, our social media experts put a lot of effort on research and monitoring of your social media activity in order to provide you the best results. Contact our marketing experts today! Give us a call at (845) 790-0420 and get a free assessment from one of our marketing professionals.