Believe it or not, the attention span is a thousand times shorter than it was 20 years ago. You can find proof of that when you wonder how many characters can fit in a single tweet? 140 character to express yourself, sell your product, tell your story, and offer your service. If you’re lucky a few interested people will notice and reach out to you for more information or purchase.

But does it depend on luck?

Most certainly not.

Personalizing your communication.

Today’s trick to gain qualified leads, earn new customers and make profit is personalizing your message, product and services. From microtargeting to social media mentions, the goal is to build messages that are personalized and intended to very specific niches in order to generate better results in terms of ROI.

Humanizing you campaigns is absolutely necessary. You need the human touch to create messages that appeal to every specific audience and to monitor the activity and feedback of your message and campaigns on social media, in order to remove from your database all the users that do not respond well to your efforts.

What can you do to avoid creating spamy campaigns?

• Define a specific target audience.
• Build messages that appeal to your specific niche market.
• Clean up your database and optimize your contacts.
• Focus on analyzing recent purchases and feedback from your customers.
• Keep track of your customers’ purchase frequency of specific products.
• Try to come up with campaigns that offer solutions to your customers day-to-day issues.
• Pay attention to feedback and put it to good use.

Whether someone liked or disliked your product, the feedback and insight from your customers is key when avoiding spamy campaign. If a customer is not happy with a product do not harass them sending weekly email campaigns promoting the product they hate, if so, you may easily end up in the spam folder and when you are promoting something they actually want to buy, you won’t be able to reach them.

A smart way to deal with this, is creating specific lists for specific clients depending on the product or service they’re interested in, as well as other things that can easily complement or relate to that.

As an internet marketing company, here at Jubilant Web we know exactly how to create campaigns that optimize your resources and maximize your results. contact one of our digital marketing experts calling at (845) 790-0420 or (305) 602-2244.

SEO Strategies for B2B

Developing effective SEO strategies depends, among many other things, on what kind of business you have. SEO strategies for B2C are different from those for B2B, because although the goal is to rank the highest in both cases, they way in which that goal is accomplished varies.

For example, the B2B approach aims to build solid and long-lasting relationships with their customers in order to turn them into loyal clients. Also, most of the time, business-to-business initiatives offer products our services at high prices, whether because they handle bulk orders or because they offer long-term, more complex options; B2B customers are more thoughtful regarding their buying behavior. They’re as well, more likely to pay attention very carefully to factors such as company reputation, team, background and experience, etc. Therefore, trustworthiness and reliability are more important to them than how high you rank on Google searches. Nevertheless, it is important to still rank as high as possible because if the client can’t see you, how can they contact you?

Then what should your SEO strategy for B2B have?

Besides setting up an optimized website that allows the to rank higher due to performance, speed and navigability, it is very important that you thoughtfully study and review the content you create. A few pointers to take into account are the following:

• The information you provide to your clients must be oriented to help them solve issues within their own business or industry.
• Create multimedia content and resources, that easily explain to you clients how your product or service can positively impact their business.
• Use an appropriate language. It must be comprehensible but should also depict your technical knowledge of the industry.
• Make sure you feature your contact information and how to acquire your products or services.
• Remind your clients of any special deals, discounts or other extra benefits your customers can get from you.

As for the other SEO efforts you should implement we can list these:

• Using a keyword planner tool to come up for the best keywords to promote your industry.
• Launch an AdWords campaign.
• Hire a professional SEO service that can apply a driven results strategy that guarantees you a successful SEO campaign framed within an efficient and personalized SEO plan.

As an experienced online marketing agency, here at Jubilant Web, we offer fully customized SEO plans and AdWords campaigns, that are specially designed to meet the very specific needs of your business. Contact one of our marketing experts today, calling at (845) 790-0420 or (305) 602-2244 and subscribe to the personalized plan that better suit your needs.

DIY Garage Paint Booth

If you are crafty and interesting projects are happening at your home frequently, you probably need a place to paint.