Creation of business databases

We create custom

business databases

Email marketing is a valuable tool for any business that wants to reach its audience effectively.

At Jubilant Web, we have databases that allow us to segment your potential customers according to their specific requirements and in the most specialized way possible! We currently have over 500,000 records, updated for the year 2023, of companies from all economic sectors in the country.

We build databases for SMEs and large companies.
We segment your target audience by filtering information related to the economic activity they perform in the market, the size of the company, and its geographical location.
We provide you with data concerning the company name, address, and email of your potential customers.

In this article, we will discuss the importance of having a comprehensive database for email marketing and how you can ensure that yours meets the standards that define effectiveness.

What is an

email database?

An email database is a list of email addresses that belong to your customers, subscribers, contacts, or potential customers. This database is used to send mass emails to the entire list or part of the list, with the purpose of informing, educating, selling, or maintaining a relationship with the recipients.

An email database can be created by collecting email addresses from your customers and contacts on your website, events, social networks, and other forms of contact. Alternatively, you can purchase or rent databases from specialized companies like Jubilant Web.

Why is it important to have an email

database for email marketing?

Personalization of the message

An email database allows you to personalize your messages to make them more effective and relevant to the recipient. If you have information such as the recipient’s name, interests, preferences, purchase history, location, among others, you can use this information to segment the list and send specific and personalized messages. Message personalization improves open rates, click-through rates, and conversion rates.

Saving time and money

The email database also allows you to save time and money. Instead of sending emails one by one, you can send mass messages to the entire list or specific segments in a matter of minutes. Additionally, the costs of sending mass emails are very low compared to other marketing channels, such as traditional media advertising.

Customer loyalty

Email marketing is an effective way to retain existing customers and maintain a long-term relationship with them. If you have an updated and well-segmented email database, you can send emails with valuable content that helps your customers solve problems, learn something new, stay informed, among others. Additionally, you can send exclusive offers and discounts to encourage purchase and loyalty.

Lead generation and sales

An email database is also effective for generating leads and sales. If you have a list of contacts who have shown interest in your products or services, you can send persuasive emails that lead them to make a purchase or request more information. Additionally, you can use the email database to send follow-up emails after a meeting or sales call.

How to ensure that your email

database is in good condition

Now that we have explored the importance of having a good email database, it is important to ensure that yours is in good condition. An outdated email database, with incorrect addresses or without permission to send emails, can have a negative impact on your delivery rate, reputation, and ultimately, your marketing results. Here are some tips for keeping your email database in good condition:

Obtain explicit permission

It is important to obtain explicit permission from your contacts before adding them to your email database. This means that you must obtain their consent to receive emails from your company and make it clear what type of content they will receive and how often they will receive your emails.

Segment your list

Segment your list based on the information you have about your contacts. You can segment by location, interests, purchasing behavior, among others. This will allow you to send personalized and relevant messages to your contacts, increasing the effectiveness of your emails and reducing the rate of unsubscribes and spam reports.

Keep your email database up-to-date

Keep your email database up-to-date by removing email addresses that no longer exist, updating information such as name, address, and preferences of your contacts, and removing contacts that have not interacted with your emails in a certain amount of time.

Use email validation tools

Use email validation tools to ensure that the email addresses in your database are valid and active. This will reduce bounce rates and improve your delivery rate.

Test your emails

Before sending mass emails to your list, perform email tests to ensure that your emails display correctly on different devices and browsers. Additionally, perform subject line and content tests to determine the best way to grab the attention of your contacts.

Conclusion

In summary, having a solid and up-to-date email database is essential for an effective email marketing strategy. A good database will allow you to personalize your messages, save time and money, retain customers, and generate leads and sales. To keep your database in good shape, make sure to obtain explicit permission, segment your list, keep your email database up-to-date, use email validation tools, and perform email tests before sending mass emails. With these tips, you will be on the right path to making the most of your email database and achieving effective results from your email marketing strategy.

If after reading this article, you realize that your email database needs an update or you don’t have an email list, we invite you to learn about the services we offer in our company. We specialize in creating and maintaining updated and segmented databases so that you can make the most of your email marketing strategy.