Our clients are:
As seen on:
Our email marketing services can
help your business reach new heights
In today’s fast-paced business world, a strong B2B marketing strategy is essential for success. Email marketing is a proven way to engage with your target audience, build relationships, and drive results for your business. That’s why we provide customized email marketing packages for B2B companies.
Our team of experts have extensive experience in creating and executing effective B2B email campaigns. We understand the unique challenges and goals of B2B marketing, and our approach is designed to deliver real results for your business.
Here are the key deliverables of
our email marketing packages
We will research and develop targeted email lists to ensure that your campaigns reach your ideal audience.
We will work with you to develop a customized email marketing strategy that aligns with your business goals and targets your audience effectively.
We will design custom email templates that reflect your brand’s unique look and feel, and that are optimized for both desktop and mobile devices.
We will execute an agreed number per quarter, utilizing our best practices and proven tactics to engage your target audience and drive results.
We will provide detailed analytics and reporting for each email campaign, including open rates, click-through rates, and conversion metrics. This information will be used to continuously refine and improve our approach..
Our team will work closely with you to ensure that your campaigns align with your brand’s voice and message, and we will continuously monitor and adjust our approach based on your feedback and performance metrics.
Email Service Provider (ESP)
Content Creation Services
List Management Services
Email Validation Services
Analytics and Reporting Services
A/B Testing Services
Integration Services
Technical Support Services
Reputation Management Services
Email Service Provider (ESP)
This is the platform used to manage the email campaign, such as Constant Contact, Mailchimp, Aweber, SendBlue, etc.
Content Creation Services
This includes writing, design, and editing of the email content.
List Management Services
This involves organizing and managing the email list, including opt-ins, opt-outs, and data segmentation.
Email Validation Services
This involves various validation points.
- Domain Validation: Checking that the domain name of the email address exists and is active.
- MX Record Validation: Checking that the email server associated with the domain name is valid and accepting email.
- Role-Based Email Address Validation: Checking that the email address is not associated with a role, such as “info@” or “sales@”, which is less likely to result in a valid email.
- Catch-All Validation: Checking if the email server is set up to accept all email, regardless of whether the recipient email address is valid.
Analytics and Reporting Services
This involves tracking the performance of the email campaign, such as open rates, click-through rates, and conversion rates.
A/B Testing Services
This involves testing different variations of the email to determine which performs best.
Integration Services
This involves integrating the email campaign with other marketing channels and platforms, such as social media, website, and e-commerce.
Technical Support Services
This involves troubleshooting and resolving any technical issues that arise during the email campaign.
Reputation Management Services
This involves monitoring the sender reputation and improving it to ensure deliverability of emails to the inbox.
By utilizing these services, you can ensure that your email marketing campaign is effective, efficient, and meets the needs of your target audience.
Expert knowledge of what is involved in email marketing
from a technology perspective
To set up an email campaigns from any email service provider including but not limited to Constant Contact, Mail Chimp and SendBlue just to name a few at InteliTroop we ensure that your domain has proper configuration of the email authentication protocols: DKIM (DomainKeys Identified Mail), SPF (Sender Policy Framework), and DMARC (Domain-based Message Authentication, Reporting & Conformance).
This is our process
in order to set up these protocols
DKIM
We generate a public and private DKIM key for your domain. Add the public key to your domain's DNS records as a TXT record. Configure your email server to sign outgoing emails with the private key.
SFP
We identify all mail servers that send email on behalf of your domain. Create a SPF record and publish it in your domain's DNS as a TXT record. The SPF record should include all the mail servers identified in step 2. Update your email server to include the SPF information in the headers of outgoing emails.
DMARC
InteliTroop creates a DMARC record and publishes it in your domain's DNS as a TXT record. Specify the desired DMARC policy, such as quarantine or reject, for unauthenticated emails.
Monitor the DMARC reports sent to the email address specified in the DMARC record to track the effectiveness of your DMARC policy.
By properly configuring these authentication protocols, we can increase the deliverability and credibility of your emails, and protect your domain from being used in phishing scams or other email-based attacks.