At this point, few can argue the value of digital marketing. However, there still remain some traditionalists who insist that offline marketing campaigns will suffice. Granted, standard, non-digital marketing techniques still have their value today. The billboards we see in passing stay in our memories until we’re later reminded to the effect of making purchases. That much is true. The problem here is in the fact that nowadays, in the event that your brand is in fact recognized by potential customers and clients, their inherent next step will almost always be to look you up online. With information today being as available as it’s ever been, a well designed offline marketing campaign will almost always precede a series of clicks to a mouse or taps to a smart screen. If you don’t have a website to show for all that hard work you did to get your brand into the minds of your clients, you can promptly bid those clients farewell because they won’t be investing in your product or service any time soon. So with that said, here’s a synopsis of how web design services from an exceptional web development company like Jubilant can make all of your other marketing efforts solidify.
Not everyone’s a trained web design expert. But most users can pick out a poorly designed website without having had a single minute of web design training. If your page looks cluttered, or poorly planned, it will reflect in your user traffic and your purchases. Right off the bat, people will be skeptical about your business, which means even if they give you the benefit of the doubt and stay on your page a while longer, they almost certainly will not end their session with a buy. That’s why, of all the pages, your homepage must look its absolute best.
A meticulously selected color scheme can make all the difference. These are the kinds of things that users don’t realize they are affected by, but that they most certainly are. Do some research, speak to a specialist from your web design company and figure out your look. If you want your users to feel excited or energized (entertainment, food, events), red is a good go-to. If you want to give your users a relaxed, non-threatening sensation (therapy, law practice, medicine), shades of blue and green are your friend.
One final factor that can make or break the user experience is the intuitiveness of your website. Consider this. As aesthetically attractive as Apple products are, the majority of its loyal customers come back each year mainly due to the fact that they are easy to use. Common folks are not web experts, which means it is your responsibility to make it as easy as possible for them to see what you’re selling as well as where and how one can buy it. In other words, you must be clear with your call to action and you must make sure your E-commerce page is fully functional and prepared for traffic.
Without a good website, you can render your brand useless. Without a well designed homepage, your bounce rate will spike and your traffic will drop. In order to have a lasting, effective first impression with users, you are going to need a talented and experienced web design company. If you’re in the market for a digital marketing and web development company, Jubilant Web has exactly what you’re looking for. Contact us today at 845-790-0420.
