Let us ponder for a moment. How can we grow your business? How can we reach and engage more people, so that you can sell more of your product or service, and beat out your competition? What is the missing link? A good place to start would be in SEO services and digital marketing. More specifically, how can we get your Google ranking to the top of the list? A good Google ranking, after all, is the foundation of the majority of successful marketing campaigns in 2016. Most companies plan to increase how much content they produce per month substantially over the next year, which is already a staggering amount. That thus begs the question, how do we make you competitive in the digital world?
The challenge lies in the ability to stay up to date on the rules. Google lays out new algorithms regularly and each time, marketers run the risk of being chastised in a new way. Google went from Panda to Penguin to Exact Match Domain Names (EMD) in a relatively short span of time. Each progression has flipped the very nature of how SEO is performed on its head. There is a logic to Google’s madness, however, and this guide can help direct your actions and keep you on track with where they’re going.
The Google mission statement clearly states that they want to organize the world’s information and optimize its usefulness. So as they get smarter and faster, that becomes more of a reality for everyone. Here’s where to start.
- Evaluate Keyword Ranking Thus Far: You shouldn’t do anything until you’ve done a full assessment of your website as is. You can check the keyword ranking by plugging relevant keywords into serps.com. In addition to knowing your ranking for that particular keyword, Serps will also inform you on which page that keyword takes you to, as it’s not always your homepage.
- Assess Your Position In Organic Searches: Be sure to check where you appear organically (without advertising) in a Google search. This will reflect how old is the domain, how much content you have produced already and how much traffic that content has attracted.
- Test Your Website’s Speed: Slow sites get low rankings. It’s that simple. Google knows if you’re going to be inconveniencing curious Internet surfers. So if you can’t keep your page running at a reasonable speed, Google’s not going to let you make any sales. As an example, consider the story of Walmart, which reported a striking drop in traffic when their load time went from an average of 1 to an average of 4 seconds. That’s likely due to an equal mix of users losing interest and Google lowering its ranking, thus reaching fewer people. To check your speed and figure how to fix it, go to Google PageSpeed Insights.
If you notice your website having any of these issues, then you may stand to benefit from hiring an Internet marketing company. Digital marketing is not a one person job. It’s most effective when done by a team of professionals with expertise. The above is a great starting point. But in order to get the best SEO services, you should consider finding an SEO services company that’s right for you. Contact Jubilant Web at (845) 790-0420 to learn more about how to make your company better and more engaging than ever.
