In today’s world, almost everything is done over the internet. If you want to order a bike, for example, you no longer have to go to the physical store; all you have to do is click a button. Even more with the current pandemic, there is more competition among online services and sales. For that reason, it’s crucial that businesses are ranked well on Google’s search engine results page (SERP). If not, a business may be on the 5th page of Google, which could negatively impact their sales.

This is why SEO service companies use strategies to improve a company’s position on Google’s SERP. To do so, internet marketing companies use the following approaches.

Write and Optimize Content For SEO
Content marketing plays a big role in improving a company’s SEO. Not only does the content need to be well-written, but it needs to focus on the needs of the target audience, mobile-optimized, and contain keywords.

Create More Backlinks
Backlinks are links from other websites to yours. This is one of Google’s biggest ranking factors because it gives a website credibility and brings in traffic.

Improve Page Speed
Improving the speed of a site has two benefits. The first is that it improves user experience and generates more sales. This is because if a page is slow, potential clients may leave the site before making a purchase. In addition, page speed can impact their search rank.

Boost User Experience
There are 4 important ranking factors that need to be considered: website visits, time on site, pages per session, and bounce rate. There are different ways to boost user experience, including speed of page, clear and important information, user friendly, and appearance of the website.

Repair Broken Links
This refers to links on your website that lead to 404 errors. Not only does this affect user experience, but your search rank as well. This is why SEO service companies work to make sure a website has quality links.

These are some of the tactics that internet marketing companies use to improve a website’s ranking on Google’s search engine results page. For more information, contact us at Jubilant Web.