One important aspect of an SEO plan is to have a great website. This is because an unorganized or confusing website can cause you to lose customers. Not only that, but Google ranks your website based off of how well they can understand it. Since Google uses algorithms, the goal is to create a website that is clear enough for the algorithm to understand. This is why our internet marketing company stresses the importance of a great website. Here are some of the factors that make your website user-friendly, both for humans and for Google’s ranking purposes.

Speed of the Website
We’ve probably all experienced a time where we lost patience with a website because of its speed. When this happens, it increases the chance of potential customers leaving the page without making a purchase.

Functioning Mobile Website
More and more people are searching Google through their mobile devices, which is why it has become an important factor that Google considers when they’re ranking websites. For this reason, it’s important that you have a mobile version of your website that contains all the same information that the desktop version has.

Structured Data
When we say structured data, we refer to the back-end coding that tells Google what each data represents. This helps Google to accurately index and display the information on your website. If this information is mixed up, it can confuse the information. For instance, your phone number may show up as your postal code.

Physical Appearance
We can’t talk about a great website without talking about the aesthetics. Not only does a well-organized website make it more user-friendly, but it also makes it more physically appealing. You can also put high-resolution images, white spaces between sections of information, and touches of color to get the reader’s attention. This will increase the average amount of time that a user spends on your website, therefore resulting in more sales.

A great website will not only improve your ranking on Google’s search results, but it will increase your sales. For help upgrading your online website, contact our internet marketing company.