The act of creating a business card or a flyer is hardly a difficult thing to accomplish, but successfully designing them is a different story. Design plays an important role on whether or not your card is given a second look or if it gets lost in someone’s cabinet never to be seen again. They have to be well-designed and stylish to the point that when the person receives it not only leaves a good impression of you but also gets the sense that you’re the authority for the service or product you offer. People are paying a lot more attention to design and if you want a possible client to call you, your information must be easy to identify and the main points (name, email, phone number) concise and conspicuous.
A business card can easily be construed as one of the most important marketing tools in your arsenal and with it you’re giving away your contact info to both potential and existing clients. How you decide to distribute them is a different story but once they reach their final destination, it is design and attractiveness that decides whether or not your business card is part of elite group that makes it in their wallets or the ones that get discarded.
To begin there are a set of rules that you’ll need to follow which begins with a simple logo that is both symbolic to the services you offer and the industry it is associated with. Next, if you realize your business card is creative but perhaps too verbose we suggest you highlight the key points which should be your name, website and email. If business card or flyer has salient characteristics people will be searching for a website to research your company and an email address to contact you. If for any reason you decide to omit any of these two things you might be better off keeping them because handing them to potential clients will be futile.
Paper quality is also fundamental because it enhances the quality of the cards. Most business cards are banal to the point that they go in our back pockets and disposed of once we get home. Think about the hundreds of business cards and flyers you’ve received over the years and think about how many of them are unoriginal, tacky and how indistinguishable they are from the rest of the pile. You need to forget about those and think about a design that will serve as an example for which future companies in your field will base their design on. Remember that your image is reflected by your business card and the better the paper quality, colors and information, the better the first impression will be on your potential client.
Another positive outlook of a successful business card and flyer might be the viral effect. Think about cool business cards and flyers you’ve gotten in the past and know that there is only so much reach that someone handing out flyers or business cards can have. Imagine how far a creative, sleek and elegant design can go on Facebook, Twitter or other social media outlets. Content and design complement each other and black courier text with some clipart isn’t going to cut it. But if you think graphic design isn’t your forte, Jubilant Web offers many options including logo design, business and flyer designs and all you need to get your point across to a wider audience.
