When you design your company’s website, you should look at it as if you were a new customer. This is because what makes sense to you as a business owner, may not make sense to a new customer who doesn’t know about your company. When you create the website, you want to make sure that it has great usability, meaning that the website is easy to navigate, has clear information, and meets the users goals. This is why web design companies focus on creating a web page that’s user-friendly. Here are some of the ways that they improve the website’s usability.

Make It Scannable
Very rarely do people take the time to read every single word that’s on a page. Instead, they scan the page to find the information that they’re looking for. This can be done by breaking the information into smaller paragraphs, using headlines, and creating short lists of information. This directs the reader to the information that they’re looking for.

Create Easy Choices
When we say this, we mean that you should give the user fewer options so that it makes the process easier. For instance, instead of listing 40 different links for your products, you should break this into 5 general categories. This cuts back on the time that the user will have to take to get to the right page.

Only Put Useful Information
It’s important that your business has a voice and that you give your website your own personality. That being said, too much information that isn’t useful can lose the reader’s interest. Instead, only put information that is useful to the reader and leave out sections that don’t contain important information.

Keep the Information Up-To-Date
It can be really frustrating for a potential customer if all of the information that they’re reading is old. For instance, if you no longer sell a product, take it off your site. You can also keep the reader interested by featuring new products.

Improve Website Speed
Nothing’s worse than having to wait every time you click to the next page. In fact, this is a common reason that people make the decision to leave websites. This is why it’s important to make sure that your website speed is fast.

Jubilant Web is a web design company with years of experience in improving their clients websites. To learn more, contact us today.