So what exactly is a PPC Campaign? Plain and simple a Pay-Per-Click Campaign is a channel used by many companies to generate targeted traffic to your website and physical business. Through the use of specifically created Ads we target an audience that is most likely to become a potential client/customer.

The Freedom of Pay-Per-Click

Unlike other advertising mediums a Pay-Per-Click Campaign allows you freedom. Whereas other media outlets will charge you whether or not your ad is viewed, Pay-Per-Click Campaigns are charged for the actual clicks on their advertisements. Pay-Per-Click advertisement can be visible on search engines, advertising network websites, and on social media sites (i.e. Facebook, LinkedIn). Pay-Per-Click Marketing can be complex, collaborative and iterative. At the end of the day a well established and maintained PPC Campaign is attempting to satiate three very different appetites:

• Advertisers – As an advertiser you are offered a unique way of putting your message in front of an audience that is interested in what you and your company has to offer.
• Search Engines – Search Engines need to cater to both searchers and advertisers. Search Engines want to provide relevant results, which will have searchers coming back while at the same time showcasing your ads to real potential customers with real world needs, making your product/service that much easier to move.
• Searchers – Studies have shown that people are more willing to click on paid search ads more often than other digital advertising. The key is making ads relevant. Through a proper PPC campaign you can be ensure that your ads will be directed towards the proper audience.

Create Your Ad Campaign

With all these good points it is important to have the help of a reliable and effective SEO and Internet Marketing like Jubilant Web to properly execute any campaign. Here at jubilant web we understand your goals as well as the Pay-Per-Click Process. To get maximum results it is important to monitor and manage a Pay-Per-Click Campaign on a regular basis. This ensures that our clients do not lose potential opportunities, leads or money. Jubilant Web has a team of Google AdWord Certified experts to make sure you and your company does not come across any of these hiccups. We help you throughout the whole process. We start off by making sure you chose the most useful keywords, concentrating on low competitive but highly searched keywords. Keyword selection is harder then it seems. With high competition and budgeting in mind, we look for the keywords that will produce the best return on investment for your business. We then go on to making sure your ads stand out by writing inviting content that will draw potential clients to your business and product.

Let Us Guide You Through The Steps

We at Jubilant Web can start you a campaign from scratch or help an existing one from failing. In our years of service we have obtained many clients who were not satisfied with their current Pay-Per-Click Campaign manager. Our management team is constantly over looking your campaign, seeing where tweaks can be made. With our team on the alert we do monthly checks to weed out ads that are not beneficial to your campaign. We then put our full attention on prosperous ads, always making sure to build on the success of certain ads. Like most projects it is always a good idea to put your trust in experienced, reliable, and competent people. Jubilant Web’s staff will give you that piece of mind and success that you and your business needs. Contact us today for a more detailed look at the campaigns we can offer you.