The United States economy is the strongest it’s been in years but there’s no telling how long that will last, which means now is the exact time to turn that business idea into a reality. If you don’t act now, then the opportunity will surely pass and you’ll soon be kicking yourself for not acting when you had the chance. The question is thus, What do I need to do to get my company off the ground? One of the most important steps in building a business is building a brand. And in 2016, the best way to build your band, or to do anything really, is to do so online. Digital marketing can no longer be avoided, as the Internet is the single most effective way in connecting humans from all sides of the earth. And what is the most effective tool on the Internet for connecting so many people? Social networks, of course. So with that in mind, here are a few vital steps to building your brand by way of using a social media strategy.

Over 20% of Americans reportedly use social media several times a day. Albeit, that number comes from more than just Facebook and Twitter. In fact, there are actually hundreds of networks to choose from. However, most of them are not so frequented by the masses and often prove to be a waste of time in the long run. You’d be much better off narrowing your focus to a select handful of networks that you can manage consistently and effectively. That selection should depend on what kind of an image/brand you intend to build. Here’s what you need to know about each of the most popular networks available right now, and how they can benefit different brands in different ways:

• Facebook: If you’re just starting off, that means people do not yet know you, nor do they know your brand. Before word can spread, you first need to build awareness, which is best achieved through the use of Facebook. The network is utilized by up to three quarters of American adults, making it too valuable of a tool not to invest some time into.

• Google+: Here’s a network that often goes under the radar but is way more valuable than you think. Google+ is not where people get their news. But it is used everyday by millions of people who have Facebook blocked in the workplace. Anytime anyone with a Gmail account uses Google Chrome, they are also using Google+, making it a tool that from a business standpoint, is a great way to connect with (prospective) clients.

• Instagram: In 2012, Facebook purchased Instagram for $1 billion dollars. Four years later, that investment made good, as images have quickly become a much more effective and utilized channel for communication than in any other time in history. If you are selling retail, or anything that relies heavily on its appearances, this image and photo based platform could be the defining factor that launches your brand to the next level.

• LinkedIn: For some business owners, their greatest asset is their connections. LinkedIn allows you to follow competition so that you can more accurately and immediately respond in real-time. Moreover, you can collaborate with other companies, which has the potential to expand your reach and develop your brand even further. This is an important resource to have for both the beginning stages as well as throughout.

You should absolutely have and use Facebook, no matter what. Additionally, Google+ is a great way to reach people in offices who cannot use their Facebook pages. Instagram is an affordable advertising tool. And if you’re selling a product that is visually attractive, Instagram is for you. And finally, LinkedIn allows you to collaborate with complementary businesses and to adapt with competition. These are the tools you will need to build your own social media strategy. But that’s just the start. To learn more about social media management, social media strategy, social media advertising, and social media companies, contact Jubilant Web at 845-790-0420 and find out how the best digital marketing company in New York can help your brand move forward.