Google has started rolling out its first broad core update of 2023, called the March 2023 broad core update. The rollout began on March 15, 2023, at approximately 10:30 am ET and is expected to take up to two weeks to complete.
This update has already caused a lot of movement and volatility within the SEO community, with early indications suggesting a significant impact on the black-hat SEO community in particular.

However, it’s important to keep in mind that the changes may not be permanent and can take some time to fully manifest. This global update impacts all types of content and is not a penalty, but rather a way to promote and reward quality web pages.

The full impact and reach of this update is still unclear, as Google has not disclosed what percentage of searches or queries are affected. Google Discover, feature snippets, and other features may also be impacted by this update. Those who were affected by the update will need to review their content and follow Google’s core update advice to recover. While Google will periodically refresh this algorithm, these updates may not be communicated in the future.