In the United States alone, 244 million people are using social media, and this number continues to grow. With so many people connected to social media, it gives business owners a new opportunity to reach clients. This is why social media marketing companies recommend that small and big businesses focus on improving their social media accounts. Here are some of the reasons that social media marketing is so important.
Increases Inbound Traffic
Social media is a great strategy to compliment your search engine optimization efforts. This is because every post that you publish is another opportunity to invite clients to visit your website. Once they’re on your website, it’s an opportunity to make sales.
Boosts Your Search Engine Ranking
You can’t talk about online marketing without mentioning your search engine ranking. Since one of the main goals is to improve your ranking, you should know that search engines use social media as one of the factors in their ranking.
Your Competition Uses Social Media
Chances are, your competition is already on social media. This means that they’re reaching many clients through social media that you aren’t. In addition, when users see that an account is updated and constantly posting, they’re more likely to contact them for services. This means that if you’re not on social media, you could be losing these customers to your competition.
Improves Brand Loyalty
Large companies are able to build expensive customer loyalty programs, but small businesses aren’t always able to do that. Instead, social media helps companies build relationships with their customers, which improves their loyalty to the brand.
Receive More Feedback
Not everyone calls a company to give their feedback, but many people will write about it on social media. When you see what people talk about on their social media, you’ll get a better idea of what you’re doing right and what you’re doing wrong. You can then take this information into consideration when doing business in the future.
These are just 5 of the many reasons that social media marketing companies want their customers to be present on social media. If you need help setting up and managing your accounts, contact us at Jubilant Web.
