Humans are very visual; all it takes is seeing a commercial with delicious food to make us want to order our own. That’s why it should come as no surprise that images are so important in online marketing. Although they’re not the only important thing, it can make a big difference in a website’s appearance. This article discusses why web design companies carefully select and place images on their clients’ websites.

Better User experience
The purpose of images on websites is to grab the attention of the viewer. Rather than reading long paragraphs, images tell the viewer everything they need to know in the matter of seconds. For instance, if they’re booking a hotel room, the image will show them exactly what the room looks like and what amenities to expect. This improves their experience because they get quick and accurate information.

Increases Dwell Time
The amount of time that users spend on a website is one of Google’s search ranking factors. As mentioned, images are both informative and physically pleasing; both of which are factors that convince a user to stay on the page. In addition, the longer a potential customer spends on the page, the more likely they are to make a purchase.

Improve On-Site SEO
Studies have shown that Google Images count for 26.79% of all Google searches. That number shows us how crucial it is to have images on your website. In order to improve your SEO, however, you need to provide an image that matches the text in order for it to rank better in the image search section.

As you can see, website images are important for a company’s SEO plan. When choosing pictures, web design companies use certain strategies in order to get the best results. For instance, always avoid using copyrighted images without permission. In fact, custom photos can boost the quality of your site, as long as they’re good quality. If you need help choosing pictures for your website, or building your company’s site, contact us at Jubilant Web.