Pay-Per-Click advertising

Our clients:
viora2
hy2
hiteks2
bv2
gotham
exe
As seen on:
SEO Landing Page

What is Pay-Per-Click (PPC)?

Pay-Per-Click (PPC)advertising is a type of online advertising model where advertisers pay each time a user clicks on one of their ads.

Advertisers bid on keywords that are relevant to their target audience and when someone searches for those keywords, their ad may appear at the top of the search engine results page. The amount that an advertiser pays for each click is determined by the competitive bidding for that particular keyword.

PPC advertising is commonly used by businesses to drive targeted traffic to their website and generate leads or sales. Examples of popular PPC platforms include Google AdWords, Bing Ads, and Facebook Ads.

ppc img 1

Jubilant Web’s methodology for successful

Pay-Per-Click (PPC) campaigns

cohete
item 1

We research and understand the target audience

Understanding the target audience is crucial in order to determine the most effective keywords and messaging for the ads.

Keyword research and selection

Selecting the right keywords is critical for the success of a PPC campaign. We research the keywords that are most relevant to the target audience and the product or service being offered.

item 2
item 3

Ad creation and optimization

InteliTroop creates compelling and relevant ads that are optimized for the selected keywords. Ad optimization can involve testing different ad copy, images, and landing pages to find the combination that performs best.

Bid management

We  continuously monitor the performance of the ads and adjust the bids accordingly to ensure that the ads are getting maximum visibility at a cost-effective price.

item 4
item 5

Campaign monitoring and reporting

We regularly monitor the performance of the PPC campaigns and provide regular reports to the clients to show the results of their investment.

Continuously improve and iterate

PPC advertising is a continuous process and we continuously test and optimize the campaigns to improve performance and achieve the desired results.

item 6
cohete
item 1

We research and understand the target audience

Understanding the target audience is crucial in order to determine the most effective keywords and messaging for the ads.

item 2

Keyword research and selection

Selecting the right keywords is critical for the success of a PPC campaign. We research the keywords that are most relevant to the target audience and the product or service being offered.

item 3

Ad creation and optimization

InteliTroop creates compelling and relevant ads that are optimized for the selected keywords. Ad optimization can involve testing different ad copy, images, and landing pages to find the combination that performs best.

Bid management

item 4

We  continuously monitor the performance of the ads and adjust the bids accordingly to ensure that the ads are getting maximum visibility at a cost-effective price.

item 5

Campaign monitoring and reporting

We regularly monitor the performance of the PPC campaigns and provide regular reports to the clients to show the results of their investment.

Continuously improve and iterate

PPC advertising is a continuous process and we continuously test and optimize the campaigns to improve performance and achieve the desired results.

item 6

Jubilant Web We successfully manage PPC advertising campaigns and deliver the desired results for our clients.

Pay-Per-Click (PPC) Services

1

Keyword research and selection

We will conduct thorough research to determine the keywords that are most relevant to your target audience and the products or services you offer. This will help us create a targeted and effective PPC campaign that reaches the right people at the right time.

2

Ad creation and optimization

Our team will create compelling and relevant ads that are optimized for the selected keywords. We will also continuously test and optimize the ads to ensure that they are performing at their best.

3

Bid management

We will monitor the performance of the ads and adjust the bids accordingly to ensure that they are getting maximum visibility at a cost-effective price. Our goal is to maximize the return on your investment and deliver the best results possible.

4

Campaign monitoring and reporting

Our team will provide regular reports to keep you informed about the performance of the PPC campaign. We will provide detailed insights into the performance of the ads, as well as suggestions for how to optimize the campaign for even better results.

5

Ongoing support and improvement

Our commitment to your success extends beyond the initial campaign launch. We will continuously monitor and optimize the campaign to ensure that it is performing at its best and delivering the desired results.

We believe that our expertise and experience in PPC advertising, combined with our commitment to your success, makes us the right choice to help you achieve your marketing goals.

Jubilant Web advantage

We understand that as a business, you face a lot of competition in the digital space. That’s why our team takes a strategic approach to PPC advertising, leveraging data and insights to drive the best results for your business.

With our PPC services, you can expect the following benefits:

We’ll work to ensure that your business appears at the top of search engine results pages (SERPs) when your target audience is searching for keywords related to your products or services.

We’ll use sophisticated targeting techniques to reach your ideal audience and drive leads to your business.

Our campaigns are designed to drive leads and increase conversions for your business, so you can see a return on your investment.

Our team uses data and insights to continually optimize and improve your PPC campaigns, so you can see the best results.

We would love the opportunity to discuss our PPC services in more detail and show you how we can help your business reach its full potential.

The main differences between SEO and PPC

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different digital marketing strategies used to drive traffic to a website and increase visibility in search engine results.

diferencias seo

SEO

is the process of optimizing a website to rank higher in search engine results organically, without paying for ad space. This is achieved through a combination of on-page optimization (such as keyword research, meta descriptions, and page titles) and off-page optimization (such as link building and social media presence).

SEO takes time to show results as it requires optimizing and building up the site’s reputation, but it can bring long-term and sustainable benefits.

diferencias ppc

PPC

is a form of online advertising in which the advertiser pays each time someone clicks on one of their ads.

Advertisers can bid on keywords related to their products or services, and their ads will appear at the top of the search engine results pages (SERPs) when someone searches for those keywords.

The advantage of PPC is that it can bring immediate results and can be scaled up or down depending on the desired outcome.

SEO is a long-term strategy for increasing organic visibility and ranking in search results, while PPC is a short-term strategy for purchasing paid visibility through ads. Both strategies have their advantages and can complement each other in a comprehensive digital marketing campaign.

The Benefits of Having Jubilant web

Manage Pay-Per-Click (PPC) Campaigns

Unlike SEO, our PPC campaigns can deliver immediate results as soon as the ads go live. This allows our clients to see results quickly and make adjustments as needed to maximize their ROI.

Our PPC campaigns allow our clients to target specific audiences, including by location, language, device, and more. This makes it easier to reach the right people at the right time.

Our PPC campaigns help clients increase their visibility in search engine results and reach potential customers who are actively searching for products or services related to their business.
Our PPC campaigns can drive highly targeted traffic to our clients website, increasing the chances of generating leads and conversions.
Our PPC campaigns allow our clients to track their results and measure the success of their efforts. This information can be used to optimize the campaign for even better results.
With PPC,our clients only pay when someone clicks on their ad, making it a cost-effective way to reach potential customers. B2B companies can also set a budget for their campaigns and adjust it as needed.
Jubilant Web PPC campaigns can help clients stay ahead of the competition by getting their brand and products in front of potential customers first.

Overall, our PPC services  can be a valuable tool for B2B companies looking to drive traffic, generate leads, and increase conversions.

The Return On Investment (ROI) for a B2B

Company Using Our Pay-Per-Click (PPC) services

It’s difficult to give a specific ROI expectation for a B2B company using our PPC because each company is unique, and many factors contribute to a successful campaign. However, our well-planned and executed PPC campaign can result in a significant ROI, with some of our clients seeing returns in the range of 200-300% or higher.

It’s important to note that PPC is not a one-time investment, and ongoing management and optimization are required to achieve the best results.

ppc

Case Study

Pay-Per-Click (PPC) Campaign

Company

Soluciones Interactivas SAS, a B2B company that provides project management software for small to medium-sized businesses.

Target audience

Small to medium-sized businesses looking for a project management solution.

Objective

To increase website traffic and generate leads for the company’s project management software.

Strategy

Soluciones Interactivas SAS will run a targeted PPC campaign using Google Ads, targeting small to medium-sized businesses in South America. The campaign will use a mix of targeted keywords, including “project management software” and “small business project management”.

Budget

Soluciones Interactivas SAS will allocate a budget of $5,000,000COP per month for the PPC campaign.

Key metrics

The success of the campaign will be measured by the following metrics:

To track the effectiveness of the ad copy and targeting.
To measure the cost of acquiring a lead through the PPC campaign.
To track the percentage of website visitors who become leads.
To determine the cost of acquiring a lead through the PPC campaign.

Results

After running the campaign for 6 months, Soluciones Interactivas SAS sees the following results:

  • CTR: 3.5%
  • CPC: $20.500
  • Conversion rate: 10%
  • Lead cost: $250,000
  • Conclusion: The PPC campaign was successful in achieving its objective of increasing website traffic and generating leads for the company’s project management software. The campaign resulted in a CTR of 3.5% and a conversion rate of 10%, with a lead cost of $250.000 Soluciones Interactivas SAS.

What industries benefit the most from

Pay-Per-Click (PPC) advertising?

Many industries can benefit from Pay-Per-Click (PPC) advertising, but some industries typically see the most success. These industries include:

Online retailers can use PPC to drive targeted traffic to their website and increase sales.

The travel industry can use PPC to drive bookings and fill rooms during slower periods.
Banks, insurance companies, and other financial services companies can use PPC to drive leads and increase brand awareness.
Healthcare providers can use PPC to drive leads and increase awareness for their services.
Technology companies can use PPC to drive leads for their products and services.
Law firms can use PPC to drive leads for their services and increase brand awareness.
Schools and universities can use PPC to drive leads for their programs and increase brand awareness.
This is not an exhaustive list, and many other industries can also benefit from PPC advertising. The key is to find the right approach and target the right audience to see success with PPC.