Category: Blog

19 Jul 2017

Improving customer experience at restaurants with digital signage

The digital revolution that swept across the world in the last decade has touched all spheres of our lives and has resulted in the complete transformation of lifestyle. The business community too has felt the obvious changes arising from advanced technology.  Even restaurants are going through the phase of transforming the ways it conducted business. Customers are expecting much more from restaurants than serving delicious food – they want a wholesome dining experience that complements today’s digital lifestyle.

Nowadays, restaurants are more inclined to offer what customers expect and even more, if possible and using the opportunity to build brands for better business by using technology at the venues. Television screens at restaurants that entertained customers are going through a makeover. These would henceforth become digital signage that will display promotional content for brand building and marketing besides news and sports and television programs. Read on to know more about the latest digital trends in restaurants.

Social media feeds in restaurants

The most recent trend is to use digital technology in restaurants to improve customer experience.  With an eye on getting closer to customers, some restaurants and bars are incorporating social media feeds on digital signage.  The television screens of the restaurants display live posts of customers on the social media like Instagram, Facebook, and Twitter, etc. While it is good entertainment for the audience, it is also an opportunity to promote brands.  You can motivate people to share the brand that enhances your efforts in brand promotion. Going a step ahead, you can include advertising messages into the display. Customers enjoy the posts that also include posts from other locations. The brand owners love this aspect as the brand gets broad exposure across areas.

Welcome graphics and promotion

Upcoming events and special occasions celebrated in restaurants feature in the digital signage. Guests come to know about it, and the publicity helps to improve business.  It is a cheaper way of advertising in-house, and there is no need to spend extra on business promotion. The in-house marketing team of the restaurant can create the promotional content.  Another way of engaging customers is to use the digital signage screen to welcome guests by using graphics that depict the occasion. Displaying the graphics while guests enjoy at the restaurant affects their emotions and sentiments that create better bonding leading to an improved relationship.

The digital attraction lowers cost and pushes profits

An average restaurant using digital signage stands to gain a lot.  Restaurant menus change much quicker than you would change your dress because minor changes can happen at any moment. When it happens, printing a new menu entails cost and time and is often the reason that you might think of delaying menu changes. When using digital signage, you need not think about cost because the change is just a matter of typing and creating a new text that you can do on your own in seconds. You can accommodate an elaborate menu with lots of information on the signage that has large space without any concern about taxing the viewers’ eyes. More details increases the chances of more business.

Information sharing is easy

The digital technology of signage has opened up new avenues of communication that facilitate advertising, marketing, customization of menu and information sharing.  It enhances the interaction between restaurant owners and customers thereby bringing them closer.  Customers seeking nutritional information can see it on the screen and come to know about special events and occasions with a complete schedule.  The speed of life that people enjoy from digital technology remains unhindered in restaurants that use digital signage, and this increases its attraction. Customers like the trend that keeps them tuned with times.

 Aesthetics and visual appeal increases

Incorporating digital signage increases the visual appeal of the interiors and adds aesthetic value to the décor. It adds the much-needed X-factor to the venue that increases its attraction and appeals to customers who feel more comfortable in the environment.  The comfort encourages customers to spend more time at the place and longer they stay better are the prospects of the business.  Restaurant owners can use the signage in much more creative ways for satisfying customers, instead of using it as a notice board. The visual appeal of the ambiance of the restaurant matters a lot in the restaurant industry because of its link to the brand. The digital signage can support your brand building initiative.

Digitized menu

The menu display must be as much appealing as the food – this is the philosophy restaurants. Moreover, what could be better than creating digital menu boards.  The menu has high visual appeal, and it is much easier to update changes not only of that location but also of any other place. This you can do either at different times or simultaneously.  Sometimes it might be mandatory by law to display nutritional information and once again, the digital signage gives you the edge as you can show it on the screen.

Customer entertainment

Using the digital signage to entertain customers is one of its high points. While people wait for food at the tables or even when having food alone, the music video showing on the screen, some sports event, news, or some random program of television can fill in the time and provide entertainment that adds value to customer experience. The overall ambiance of the place suddenly seems to be so attractive and entertaining.  Never for a moment have customers had to look around to find entertainment that is served right in front of their eyes. To keep customers entertained, you can even display information that is worthwhile for customers although it might not have any relation to your business.    This way you can make customers feel more at home and earn brownie points by providing them a better experience in dining.

The digital signage has immense potential to become useful for almost all aspects of your business. It all depends on how much you are capable of making use of it. You can go to the extent of using the feature of facial recognition that can help to serve foods faster to customers.

06 Mar 2017

Protect Your Business From A Bad Web Host with These 5 Tips

In 2017 it is nearly impossible to imagine a successful business, without a strong online presence. Some business host an e-store for their products, others simply promote their merchandise this way, but they all have one thing in common- they rely on their website to function properly at all times. This means that whenever there is a glitch in the system and your website goes down, or even starts seriously lagging, you are losing both money and clients. One of the main causes behind this is having a bad web host and here are five tips on how to protect your business from this.

1.      Think about Security

The main reason why people go with low-end web hosts is because they usually charge less. Seeing how they mostly don’t invest that much into security, it is easier for them to lower their prices as much as they need. Unfortunately, this leaves you as a blogger/business owner at a disadvantage. It also means that you need to think about the safety of your website, which starts with creating a strong password. Keep in mind to include various kinds of characters, as well as to use both upper- and lower-case. Furthermore, you also need to limit the number of people with access to the website, simply because you can never know who to trust.

2.      Avoid Credit Card Payment

Paying with credit card can be extremely convenient, since it means your host won’t bother you every month, but only subtract the fee when the time is due. Unfortunately, this also means that if you forget to unsubscribe once you no longer need their services, you are about to waste quite a bit of money. Another problem with credit cards is that they usually give way too many sensitive information. (unless your bank takes additional safety measures). This is why, it is much simpler (not to mention safer) to stick to PayPal.

3.      Do Regular Backups

A lot of businesses fear losing money or clients, but in reality, losing data can be the worst of them all. Why? Well, because it returns you back to square one and obliterates all the work you have done on your website so far. In order to avert this major problem, you need to do backups on a regular basis. According to experts from WebDel WordPress Developer Sydney, backups need to take place at least once a week. In this way, you are only at risk from losing few days’ worth of work, which although not insignificant usually isn’t that big of a problem.

4.      Look at the Trial Period

This tip could roughly be translated into- look for those who have nothing to hide. It goes beyond obvious to say that a company that offers 30-90 days of trial period feels much more comfortable about their ability to win you over. As a comparison, you also have those who offer as little as 7 days. Now, while this is not a definitive indicator of a foul play, it is something you may want to keep an eye out for.

5.      Compare, Compare, Compare

Seeing how things like uptime, lag and IT support may as well determine the future of your business, choosing the right host is not something you should be hasty about. Before you make up your mind, check out as many options as you possibly can. Look at the price, the services they offer and services that others mention and they don’t. After a while, you will become so skilled at finding these subtle differences that you will be able to write these reviews yourself.


Finding the right web host is not an easy choice to make. Then again, as a business owner, it is in your job description to make tough choices day in and out. Your only allies here should be a proper research and rational thinking.


Author bio: Steven Clarke is web entrepreneur/business consultant. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.

02 Mar 2017

5 Web Design Tools That Will Transform Your Workflow

The web design industry is one that is continually evolving. It is fair enough to appreciate that at the forefront of this robust development lies web design tools. In the past, Photoshop would easily pop up when one mentioned such tools. The entry of many other interesting and useful tools into the web design market has changed the arena tremendously. Instead of fighting them off, web designers can embrace the latest tools that have found their way into the industry and make the most out of them. Below is a specially selected list of some of them.

  1. Affinity

Most people in the industry have as well dubbed it as the ultimate ‘Photoshop Killer’. It presents an array of enticing features, some of which include non-destructive adjustable layers. Ideally, that gives you the liberty of adjusting images and even vectors without the slightest concern of damaging them. The 1,000,000% zoom offers something extraordinary. It is particularly important when working with vector. As many designers would want to put it, Affinity grants you the ability to go up to 8,000 steps backward!

  1. Pixate

For those who want an out-of-the-ordinary experience when it comes to designing interactive prototypes for android and iOS, Pixate is here for you! The interaction panel sets it apart from the rest. It eases the process of making an element interactive while undertaking a web design project. The drag and drop feature is irresistibly awesome, no doubt about that. As experts would put it, it offers you a real-time working prototype.

  1. Sketch

Since the initial launch in 2009, Sketch has gained a massive following. Sketch’s latest version comes with a plethora of amazing features. The simplified vector modes and enhanced exporting features make it just the right tool for a modern digital designer. It provides an easier avenue for conversion of designs into CSS. It is worth checking out.

  1. Avocode

If you want to code a website from Sketch or Photoshop design, Avocode makes the work easier for you. The excellent exporting feature present in Avocode is no big surprise taking into consideration that the same brains were behind the development of CSS Hat and PNG Hat. A single click gives you the ability to synchronize your PSD into Avocode, thanks to its unique Photoshop Plugin.

  1. Antetype

The list wouldn’t be complete without Antetype. This tool gives you the ability to design responsive UIs for websites. So far, it is the best application for creating high fidelity prototypes. You can use this tool to design apps for various operating systems including Windows, Android, and iOS.

With each passing day, there are shifting trends in the world of web design, especially in tools used. For those who are able to embrace the changes and spot the silver lining in them, the future is bright. Transforming your web design practice starts with this list.

Peterson Hugs is a web developer based in New York. He has previously worked for renowned web design firms like Las Vegas Web Design Co. You can get in touch with him in case of inquiries.


14 Mar 2016
SEO for Contractors

Improve your home improvement business with online marketing

If you are a contractor you know the competition is fierce, and getting clients is not always easy. But we have a few tips that can take you a long way and help you get more clients and increase your profit.


For starters, you need to put yourself out there, raise your voice and allow the people in your area to know your brand. In order to do this, you need to build a strong brand with a solid image and an easy-to-identify, relatable personality.


Once you have set up the image and voice of your brand you need to get a website and a blog. You also need to get social and start asking for reviews.


When it comes to building a website you have to take into account a few aspects that can make a huge difference.


Home improvement website essentials.

You need to start with a professionally built website, with an appealing design, that´s easy to navigate and good speed and performance qualities. The next step is to pack it with the right information and position it within search engine rankings. The more people get to see your website, the more people will get in contact with you.


That’s why it is important to perform an efficient SEO strategy, optimizing your website and improving your presence among your competition online. It is also imperative to have a website that´s mobile friendly.


Your website, as well as your blog, must tell your story, the trajectory of your company and what makes you unique within your line of work. Add the trust seal badges to your website, as well as testimonials from satisfied customers and pictures of before and after completed projects.


If you believe this is a lot to take in, you might as well hire a professional to provide you with an appropriate website design and development plan. Here at Jubilant Web, for example, we offer full packages that include web design and development, search engine optimization, social media marketing, content marketing and even paper click, after free initial assessment. So, you have plenty of options to upgrade your marketing levels as a home improvement professional.


Why is social media so important?

These days, everything’s happening on social media.

If you want to promote your business you have to do it in the right place, and social media is definitely a great place for promoting any business. As a contractor, you hold the advantage of meeting your customers and potential clients, personally. Hence, interaction on social media is even easier. You can tag hem on your pictures and videos, share their reviews, comments, and home improvement projects straight from their own profiles and pages and share useful information with them.


Pinterest is one of the most popular sites for contractors and home improvement professionals. Becoming a source of knowledge, information, and experience within platforms like these is a great way to guarantee lots of traffic for your website, qualified leads and increase on your profit.


Don‘t miss the chance of using online marketing strategies and SEO for contractors to take your business to the next level. Call our marketing experts at (845) 790-0420 for a free assessment and more information.

03 Mar 2016

Why And How To Optimize Content

As an Internet marketing company, one of the first things we assess upon performing an SEO analysis of a new client is the age of the domain. A younger website will have less content, and thus a lower rank. With this in mind, it is always better to perfect and add on to an already existing site than to give up on it and start from scratch.


Remember that SEO services are a long distance race, and the beginning is always the toughest, no matter what. So in case you’ve just recently started a website but haven’t been having much luck in the early stages, here are a few tips for how to improve what you’ve got, as opposed to you just quitting altogether. Because in the end, that’s only going to hurt you.


Go to the Google Search Console and look for the content that is ranked below the top three but not lower than the top 10. Between 3 and 10 should be your Goldilocks zone. This is a good way to set realistic goals, seeing as how user traffic teeters off dramatically after the third result. That means you stand a chance to climb your way past them in due time, whereas those in the top 2 will simply be too far ahead.


In addition, also be sure to check out Google Analytics. Ideally you want to find web pages that have high bounce rate, which in other words is when a high percentage of visitors are drawn to a specific page but are not inspired to explore the page much further beyond visiting that initial page. The goal is to find pages that have lots of traffic but don’t effectively engage users to the extent that it yields further exploration of the website. This is your competition.


But in addition to looking for the high bounce rate so you can get ahead, you always want to take a close look at those who seem to be doing it right. Google Analytics will also show you what pages have high conversion rates, which in other words means that the pages are leading to customer/user transactions, be it purchases, subscriptions, or other.


Examine these pages in detail and keep your eye on the keywords. Whatever’s working for them can work for you as well, just so long as you provide good solid original content using those same keywords and phrases.


This is just an extremely abridged version of a much longer and more complicated list of strategies for how to compensate for a young domain. Whatever you do, don’t trash the site and start from square one, because you will undoubtedly enter into a vicious circle, making the same old mistakes until you quit the business altogether. Instead, follow these tips, and while you’re at it, keep your eye out for more SEO services strategies.


In case you’re looking to speed up the process so you don’t have to beat around the bush so much, you are welcome to contact the best SEO service company around. Jubilant Web has been in operation for over ten years and we always get our clients to where they need to be, no matter the industry. To set up a free phone consultation, give us a call at (845) 790-0420 in New York or (305) 602-2244 in Florida. We can also be reached online through our contact page. We serve clients all throughout the United States and abroad and we would be happy to add you to the family.


03 Mar 2016

A Beginner’s Guide To SEO And The Benefits That Come With It

Search Engine Optimization is the means by which you maximize the amount of people who see your website by way of putting the link to your page as high as possible in a search, presumably on Google. Provided that your product or service is any good, more traffic to your site should yield more investment and purchases from more people. So in other words, SEO is an investment, assuming that you will make your money back once people actually are made aware of what you’re selling.


Statistics from a study by online ad network Chitika show that the number one position on a Google search retains some 33% of the views, and the percentages drop off dramatically with each step down. The second position is nearly half, at about 15%, the third is at 10%, and so forth. That means that even if you show up on the first page, you are still far behind those above you in unique views and user traffic. And if you show up anywhere after the first page, you can render your page virtually useless.


So how does one optimize his or her website? The secret lies in unique original content, which in turn yields more organic results. Organic results are fundamentally different from sponsored results, in that they appear naturally on a search, as opposed to appearing at the top of the page and being labeled an advertisement. When a Google search is made, the top of the page has a list of Google Ads, which are labeled as such. This exposes the company as having paid for their spot at the top, which some would consider to be at the expense of the company’s authenticity.


Organic results, on the other hand, increase a company’s ranking, which in turn can draw a more loyal customer following. The higher the ranking the higher up your company will appear in a search.


So, once again, original content is the key to good SEO services and increasing your rank. That pertains to both internal and external content. That is, the writing on each of the pages within your website (homepage, landing pages, blog articles, Services Provided pages, etc.), as well as content on pages that can lead one back to your website (external blog articles, backlink pages). Internal and external content are equally important.


Embedded in this original content must be trending keywords that are related to your service or product. So for example, let’s say you have a customized pants company. First you must find what keywords are most frequently searched for that are related to customized pants and fashion. Then you can get started with your content creation marketing, which, as mentioned, includes the content within your website and that which is found in external pages like blogs, etc. Include in this content the exact keywords that you have found to be trending (frequently searched for).


Bear in mind that Google is a tremendously intelligent thing that knows when your content doesn’t exactly, well, make sense. So if you try to slip in a keyword that either is grammatically incorrect or is not related to the rest of the content in your article, Google will know it, and you will be punished.


So in closing, keep it original, write well, and use your keywords. Mind you, this is only the tip of the iceberg. In reality, SEO services are an intricate and complex craft that takes time and expertise. If you’d like to learn more about how to make your website increase its rank, contact us today. We’ve been perfecting our methods for upwards of ten years now, and we only plan to improve with time. We can be reached in New York at (845) 790-0420 and in Florida at (305) 602-2244, or online by clicking here.

04 Feb 2016

Digital Marketing Tactics to Become a Top Real Estate Agency

Are you a real estate agent ready to improve the selling game?

Pay attention and upgrade your abilities to become a top real estate agent.

Tip #1: Be attentive.

Be respectful, considered and kind; not only to your customers but also to your co-workers and even to the competition. A huge part of the real estate business is based on trust, reliability and good relationships.

Do your best and cultivate your relationships and improve your networking skills. Don’t miss or ignore calls from your clients; if you don’t have a choice, call them back as soon as possible. Be quick and thoughtful when replying emails; if you’re not going to be at the office, connect your email to your phone so you can reply from there.

Help your clients understand better what you do and try your best to understand what they want and deliver for them. Give them the right tools so they can comprehend you without much trouble and ask kindly for the tools you need to provide a better service for them.

Tip #2: Become one with your environment.

Knowing the neighborhood or city where your business takes place is not enough. You have to get involved with the community and becoming a living, breathing, very active member of it. You have to be aware of the hottest events taking place, the best restaurants and coffee shops; the best schools around, public transportation basics and the most accessible drugstores and hospital.

You should be able to provide your clients with every piece of information about the place you’re trying to sell and its surroundings. Where’s the closest mall? Where can people find supplies for their office? Do you know where the best bakery, ice cream shop or farmer’s market is? If you don’t, start doing your research.

Trust us; this will take you to a whole new level when it comes to promoting properties. If you create a blog and share this information in it, you will be in for a treat for clients and even local authorities who will come to you for answers and help.


Tip #3: Organize your database.

We know is a very tedious work, but it’s necessary. Be your own CRM expert and build strong relationships with your past and current clients, as well as with your potential customers. Show them you care and contact them regularly through a newsletter or even something more valuable like a personalized gift, depending on the importance of the client.

Even today the word-of-mouth is a big thing. The more people saying good things about you and your impressive skills as a real estate agent, the better.


Tip #4: Build your own brand.

Be an asset to your company. Develop a style, an image and brand yourself making good use of your particular skills. Attend real estate conventions, seminars, and classes that help you improve your game and allow you to connect with other people from the real estate industry.

Analyze the competition, learn from them and put your strengths and weaknesses in perspective in order to overcome your difficulties and become better at what you do every day. That´s called building a solid brand.

And a solid brand should have presence nationwide if possible. Make valuable and strong connections with real estate agencies and companies from somewhere else in the country. This can represent great business opportunities since you can get new clients sent from another agency on the other side of the country.

If you want your personal brand to be prestigious you have to be an active citizen. Volunteer in civic groups, community events and work with non-profit organizations. This is not only a great opportunity to meet people and make new clients but is also a way to give back to your community.

Tip #5: Befriend technology.

Come on! Technology is your friend; seize it. Make sure you floor plans look professional, there are plenty of tools online to create floor plans from scratch, and you could even do it from your home. Your clients will be thrilled, especially if they can have a copy of it; it will make them things a lot easier when the time of furnishing and decorating arrives after they´ve bought the property from you.

Create a website or a blog, become an active user of social media and promote your business on it. Link your Smartphone to your social networks and your business email. Create a YouTube channel and offer virtual or video tours of each property on your listings; your clients will appreciate it and you’ll be able to reach them easier than never before.

If you don’t have enough time to apply these strategies, here at Jubilant Web we offer customized real estate SEO services to help your business grow online, generate more leads and increase your sales.


Tip #6: Always give a little extra.

The biggest difference between you and all the other real estate agents out there is that extra thing you deliver to your customers. That extra information about the property and all its secrets are something that your clients need more than you might think. Let them know about the best pest control service available to make sure they keep their new property pest free. Give them an accurate estimate of the utility bills or provide them with a juicy list of house cleaners, gardeners, repairing and maintenance companies, handymen or any other conveniences, like house insurance companies available in the area.

If they need a service provider and you have helpful information, sharing it with them will let them know you care about more than just selling the property and be done with it; but you actually care about their well-being.

Sharing information about neighborhood or community normative, rules, restrictions and legal affairs is also held in high regard by most buyers. Creating a blog or sending periodic newsletters with this information is highly advised.


If you’re too busy and don’t think you could do it all by yourself, contact our professional real estate online marketing team. We will create a custom real estate SEO services program to help you achieve all your goals as a top real estate agent. We offer all digital marketing services such as SEO, PPC, blogging, email marketing, and online video marketing, among others. So please give us a call at (845) 790-0420 or (305) 602-2244 or request a free assessment.

06 Jan 2016
Marketing Visible

The Growth Bloggers of Marketing Visible

Do you want to put your business under the spotlight? The bloggers at Marketing Visible know exactly how to do it.

Marketing Visible

Blogs are probably one of the most visited sources of information online. They feature interesting articles, offer solutions to common and sometimes not so common problems, they give away information about companies and businesses, show product reviews and are an overall reliable place where to look for useful knowledge about a specific topic; and Marketing Visible is no exception. With a user friendly platform and an easy to navigate platform Marketing Visible offers the audience a positive corner to visit on the internet, packed with information about a wide variety of subjects from healthcare to traveling. As for you, Marketing Visible expert bloggers put all their efforts to promote your business through their writing skills. Whether your company belongs to the home improvement category or the technology industry, you have a place in Marketing Visible.

This blog counts on a staff of content marketing experts and SEO writers who work hard to come up with original articles that are relevant in your industry and engaging for the audience; therefore interesting to read and suitable to promote your products and services, encouraging potential customers to reach you and become loyal clients.

Through extensive research on subjects such as food and entertainment, education and a deep knowledge about business leaders on many areas of expertise, the bloggers at Marketing Visible are growth-oriented and are in constant exploration of new information, alluring topics and dynamic ways to communicate with the audience and creating appealing articles that increase the opportunities of a positive response to your call to action.

As a tool for businesses and companies Marketing Visible offers a reliable solution for external SEO, content creation and business promotion online. But Marketing Visible is not a tool just for business owners, the amount of valuable information shared in this blog is huge and provides everyone with an internet connection with helpful articles about different topics. Answers to common health problems and questions, tips for studying or home renewal and decoration projects, travel destinations and handicapped accessibility, all of these and many other useful articles are featured in one place, Marketing Visible.

As a business owner you should be eager to attract positive attention towards your company and the best way to achieve this goal on the online marketing is by offering valuable information and content to your audience, increasing your exposure and more important than that your credibility; creating a solid base of clients and potential customers who will follow your brand not only because of the products and services you offer to them but also because you have become an reliable and trustworthy authority within your industry.

As digital marketing experts, here at Jubilant Web we are always looking for newer, better tools that allows to provide the best service available for our clients. And working along with the staff from Marketing Visible has proven successful and convenient when it comes to promote our clients benefits and expertise directly to their targeted audience. The articles written by Marketing Visible’s bloggers support our SEO efforts and promotes exposure and publicity online, providing an authentic and credible source of information for the public.

06 Jan 2016
Engage Newswire

Why should you be featured on Engage Newswire?

Living in the information age makes us thirsty of new things and experiences. We’re always looking for the latest trends, the newest products, the most recent releases and the freshest information, but it’s almost impossible to catch up with everything that’s happening around us.

Engage Newswire

As a business owner of this era reaching an audience has never been so easy and so difficult at the same time. Today we have multiple channels, platforms and methods to communicate with clients and potential customers but the information flow is so heavy and the amount of people to reach is so overwhelming that we usually end caught up without knowing how to spread our message; that’s where Engage Newswire comes in. This digital news distribution company provides you with an extensive social media network where your news are publish and distributed for the world to see.

Engage Newswire is a platform dedicated to publish and distribute news, articles and press releases across the World Wide Web, with expertise in handling digital communications for technology and business companies interested in spreading information and news about their specific industries. Engage Newswire features the latest news and press releases for renowned companies and businesses that operate in different industries such as healthcare, technology and food service among many others. With a solid presence in the U.S. online media, Engage Newswire has expanded to provide its publishing services outside North America as well. With clients based in other countries, they provide press releases in spanish for clients and audiences inside and outside of the U.S.

The major advantages of counting on a communications company like Engage Newswire is the possibility to grow as a business by increasing traffic and therefore generating sales. The way they handle each of one of their clients leads to an exposure improvement on the internet because they follow the demanding protocols of the industry. By optimizing you press releases and distributing your news to the right audience, and taking your news farther in social media networks Engage Newswire getting more publicity for your business.

The communication experts at Engage Newswire work with a distribution network of more than 250,000 custom RSS feeds, including Yahoo! News, Topix and Google News. What can you expect from a press release on Engage Newswire?

From being indexed in the major search engines of the internet to placement on premium websites. Engage Newswire will place your business on the main News sites, show your business in your regional and specific industry News Feeds, as well as help you achieve a position in Media Lists and get more media subscribers.

If you don’t think that’s enough, Engage Newswire also offers you automatic Twitter posting, embedded website, social bookmarks, file Attachments, quote calls out, Custom URLs, keyword anchor text links, embedded videos and search optimized images. All of this tools ensure more coverage and publicity for your news and press releases. So if you’re looking to put your business on the online map and make sure your news and information are going to reach your target audience, you should be working with Engage Newswire. Make sure your news will reach a receptive destination and help your business build a more solid presence online, through assertive exposure and content optimization. Reach out to the communication experts at Engage Newswire and get more guidance and information on how to spread your company’s news more efficiently.

03 Jun 2015
Email Marketing

How to Make Email Marketing Successful

Email marketing is now the marketing tool with the highest ROI, the Direct Marketing Association’s studies show that for every dollar invested in email marketing, about $40 in sales are generated.

This is not to say, however, that you can send emails out scatter-shot, assuming that if your logo is prominent at the top of your email, you’ve at least accomplished name recognition. You could, at the same time, be accomplishing name “prohibition,” meaning that if you’re not delivering anything useful with your emails, your prospects will begin to prohibit them from their inbox. In today’s fast-paced Internet, you have to get your prospect’s attention, maintain it with valuable information, and then entice them to click through to your website.

How to Make Email Marketing Successful

Let’s first look at what your goals should be to improve your email marketing efforts:

1 – Build a bigger list

Make sure that growing your list is one of your primary objectives. Offer some great reasons why people should sign up for your emails, enticing them with the kind of information or offers you’re going to provide them in the future. For example, if you’re a retailer, tell them they’ll receive notification of sales, close-outs, new inventory and even coupons. If you sell to other businesses, consider offering a white paper where you can showcase your expertise. Also, make sure your sign-up link or tab is high up on your website and very prominent.

2 – Improve your email open rates

There are three primary reasons why people will open your email:

  • Relationship
  • Relevance
  • Value/curiosity factor

Let’s look first at the relationship. The number one reason why people open an email is because they have a relationship with that person. If people sign up for your email because of your business name or a person’s name, make sure the business name or person’s name is instantly recognizable, so they don’t automatically move it to the trash.

Your information also has to have relevance. Make sure you are delivering on the things you promised to talk about, so your prospects are getting what they signed up for. Also, package your information in a way that gives them something of value, or piques their curiosity. If you’re a photography studio, you could put this in your subject line: “The Top 5 Secrets for a Flattering Photo.” Chances are good most people are going to open the email. If you’re an air conditioning repair company, consider using this: “What You Could Be Breathing Besides Just Air.”

3 – Improve click-throughs

Once you’ve enticed your prospects inside your email, you want them to take some kind of action. You’ll need to build a case for why they should click through…to read more, buy something, share the email, or respond to you. It can also be a free benefit such as a free guide, coupon, intriguing article, or a free “whatsit” you’ll send to them.

Now focus!

Be sure the information you give them is succinct, to the point, and very focused. The online world is fast-paced and you want to make it easy for people to act on the information you’re giving them. Fluff is only good for pillow salesmen.

To ensure your email is as focused as it can be, ask yourself if you’ve effectively answered these questions in your email:

  • Who are you trying to persuade to take the action?
  • Make sure you’re hitting your target market.
  • What is the action you want someone to take?
  • Make sure it’s prominent and to the point.
  • What does that person need in order to feel confident taking that action?
  • Make it clear what your response will be after they take the action.
  • When all of these factors are included in your emails, your company will be at the forefront of your prospects’ minds when they need your product or service.

At Solutions for Growth, we are an email marketing agency with proven expertise in full-service email marketingWe take the “guess” out of success. Our clients depend upon our email marketing services to write effective, intriguing copy and create great layout and graphics that grab immediate attention.