Running your own private practice gives you freedom and allows you to bond at a deeper level with your patients. Nonetheless, we know that finding your place within the market may not be as easy as you would like it to be. Still, although it might be difficult, it doesn’t mean it is impossible. And at Jubilant Web we know a thing or two about how to improve your online marketing strategy in order to win more patients, so read on and take advantage of these recommendations to get positioned within the leaders of the healthcare industry.
Find your own voice.
Every doctor and especially, every celebrity doctor has their own voice, actually that’s what allowed them to become famous in the first place. They display a personal style and approach that appeals to a specific audience. Not all messages are for everyone, let your personality show through your social media channels, your blog and your website, that way you will send the right message to the right patients who are looking exactly for a doctor like you.
In order to upgrade your online marketing game you need to understand a few things.
First of all, you need to understand the way people make queries online.
When someone’s looking for a doctor they’re either looking for a specialist within their geographic area or they’re looking for answers to their specific symptoms. So a good strategy would be providing answers in your website or blog to common questions. Interact effectively on social media providing helpful information to your follower and answering their questions. And of course, make sure to hire a good SEO plan that will allow you to rank for organic searches within your area, so patients can easily find you.
Pay attention to the reviews.
Reviews can make or break your practice. Ask your satisfied patients to make video reviews of their experience having you as their physician.
Take time to mitigate the damage of bad reviews and take the time to respond kindly to good reviews and encourage your patients to continue supporting your practice.
You don’t have to answer all at once, but you should do it in a timely manner, take a couple hours a week to reply to your emails, comments and messages in your blog, website and social networks. Offer personalized answers and upload testimonials and reviews to your website.
A few other strategies you may apply to your online marketing plan are including videos on your website, starting a periodic live stream for your followers on social media and sending out newsletters.
Giving a professional look to your website as well as optimizing it will also take you a long way when showing that you are on top of every aspect of your practice and willing to provide the best experience to your patients in every possible way. The same goes for your Facebook page and your other profiles in social media.
At Jubilant Web, we can handle that and more, we provide customized marketing plans for healthcare professionals that aim to promote their private practices in every possible aspect within the industry using digital marketing and online proven strategies. Contact our marketing experts today! calling at (845) 790-0420 and get a free assessment from one of our marketing professionals.