Category: Digital Marketing Company

19 Jun 2017
CREATE ENGAGING

HOW TO CREATE ENGAGING AND ATTRACTIVE CONTENT?

We all know that having a unique content marketing strategy is the key to success and all the statistics and success reports from all around the world prove that for us. The trend of having engaging and attractive content on the website is evergreen but in order to do so, the content marketers and writers have to make a little more effort. According to the Smart Insights essential 2017 content marketing statistics, the top challenges for the content marketers include creating engaging content, measuring the effectiveness and being consistent in it. (Reference: http://www.smartinsights.com /)

The good news is that we are here to help you cope with the challenge of creating engaging and attractive content. Here are the top tips to improve the engaging quality of your content.

  1. Generate targeted content

We have seen the leading advertising agency working to find out the targeted audience and this is why think this practice has got some great hidden benefit. By targeting the audience of interest, you get the chance to study them. Getting to know about the demographics and their behavioral instincts is a part of it. Once you have collected enough data, find out the problems that the audience are facing and think about how your product will help in solving them. Once you have brainstormed enough, you can generate the content with highly smart qualities and boom! Your viewers would be attracted towards the solutions you have got to offer for their problems.

  1. Make sure you have a solid idea for your content

The piece of content must be based on some solid idea. You can either look forward to writing a piece of factual description, a product review or write a how-to article. Some articles make great money and help in promoting your brand as well. The viewers get knowledge and information on different topics and your content strategy succeeds in engaging them to the post. Going out randomly, without any specific topic in mind would only result in a disaster.

  1. Post the content on social media network

Image source: https://blog.bufferapp.com

When it comes to engaging the audience, no one plays a better role than the social media marketing services providers. They literally log onto every social media network and promote your content by sharing the post or the link to your website. The cool call to actions and the high-quality images and videos tagged along also help a lot. It creates a great platform where the individuals can interact with the brand and know about the latest updates. The brand representatives on the social media can also help their audience if any problem comes up.

  1. Invest in guest and influencer posting

    Image source: http://www.ecommercepartners.net

    Guest posting and influencer marketing are two different domains and each offer its amazing benefits to the content marketers. In order to get more traffic to your business website and blog post, you can extend your content to other websites/ blog. This is known as guest posting. You can post your content and attract viewers from other websites. Moreover, using the influencer marketing technique does a lot more than that. It keeps the viewers at your website engaged. People look forward to seeing what their famous personalities, celebrities and role models have got to say. By posting the influencer-generated content, you’ll be offering the audience what they want and this will keep them engaged to your website/ social media page.

    5. Visual content is the key to ace through

    Image source: http://coolerinsights.com

    As you’ll see on many different platforms, they are now using high-quality inspiring images and short videos to spread their word across the audience. This is the leading trend these days if you really want to create engaging content. The viewers are now becoming lazy to read the whole stuff. Instead, they want a short two to three minutes video that would explain everything necessary about the product in it. The infographics, presentations, slides and online conferences are becoming increasingly popular.

    1. Get directions through the data

    The data analytics technique never gets old when you want to produce effective results. By analyzing the performance data of each post, how many times it get viewed, when do the viewers look into it, is it popular or not and many other things; you get the chance to study the behavior of the viewers. Once you are done with it, you can see which content made the most and post a similar one again. Moreover, you can also find out the content marketing practices that aren’t helping much in engaging the audience and just simply omit them.

    1. Try storytelling technique

    Image source: https://catalystwoman.com

    Storytelling has seriously taken away all the audience. A study published in the NueroImage journal based on brain function talks about how listening to a story stimulates the human brain. It also makes the heart rate of the listener fluctuate a bit and stimulates the brain parts that experiences emotions. (Reference: https://www.journals.elsevier.com/) One thing leads to another and the listener ends up in creating a great image about the storyteller individual or the brand in his mind. This helps in keeping the reader engaged and makes sure that he supports/ shops from the brand till the end.

    So here are the top seven things that you can to make your content worth a shot. These practices help you to engage a lot of people and take them through the journey of purchase. Once you ensure a great lot of viewers, your business brand will speed up making revenue.

     

     

     

18 May 2017

3 Useful Mobile App Development Tools

There exist numerous app building platforms which come up with smart apps without burning a hole in your pockets. Right at the outset, it is essential to determine the most suitable platform for developing a mobile app. Here are some of the best mobile app development tools that have become hugely popular in this line of trade.

Alpha Anywhere

Alpha Anywhere is supposed to be a database-oriented, as well as, speedy app development tool which is outstanding at developing both the Web and also hybrid mobile apps which are functional offline. Alpha Anywhere lets developers come up with efficient apps pretty quickly with incredibly robust performance and authentic feel and look.

The SQL database support of Alpha Anywhere is particularly strong as it lets you utilize the native SQL dialects from every database. You could alternatively go with Portable SQL Facility of Alpha that would be effectively emitting the suitable native SQL for the present database connection. Alfa provides a complete support for the offline mobile operation.

Xamarin

Xamarin is the most popular option for native applications. It reuses data access and business logic layers across platforms. This could be of great advantage when functions like offline mode, huge quantities of local data and image recognition need to be executed. It has been developed on fundamentally C# programming language and it operates on precisely the .NET language infrastructure. Xamarin is currently used widely for developing apps for iOS, Android, and Windows platforms. It is actually a mono framework which allows communication with the mobile devices’ API. It also permits mobile app developers to come up with robust and highly scalable apps thanks to the assistance offered from the OA and testing characteristics. Visit and seek the professional services of mobile app development company Mumbai.

Xamarin is quite beneficial and leads to fewer bugs and offers faster time for marketing. Lesser codes would be implying fewer bugs. A single test would be validating both the platforms’ code. Developers get the opportunities to choose from a plethora of paid and free components. The Xamarin Component Store would be stocking Third-party web services, user interface control, and cross-platform libraries. Moreover, backends such as Salesforce, Microsoft Azure, and some others could be incorporated effortlessly with Xamarin. It is certainly the undisputed king of the cross-platform application development.

Appcelerator

Appcelerator is instrumental in accelerating the mobile app development process because it would permit the developers to create apps with lesser lines of code. Appcelerator would be supporting Windows, Android, iOS and even HTML5. This could be pretty useful and fruitful tool for cross-platform app development.

Conclusion

There are numerous mobile app development tools. They would be varying in terms of price, usability, complexity etc. but they are pretty effective. Choose the one that suits your requirement and start building apps.

Author Bio: Sujain Thomas is an experienced systems engineer and has specialized in IT. She has been in this line of trade for 6 years now and has worked for some of the top firms across the globe. She advises her readers to seek the expertise of a reputed mobile app development company Mumbai.

15 May 2017

Effective Use of Social Media for SEO Benefits

If you want to promote your business base or website, SEO is the way of doing that with perfection. For a long time, webmasters use to consider SEO and social media are different. But, today, they are correlated. To get high search engine ranking, you can always choose using social media for business benefits. Consider using Facebook as an awesome marketing strategy and see it doing wonders for your business.

The Fan Page

Employing Facebook to create more fan base is a great marketing option. This will help you reach prospective clients. But for this you are required to build momentum. If the prospective clients find that you have a good fan base then they too tend to become your fan. You too need to seek and “like” such fan pages that target similar audiences or viewers as your own business brand.

Just liking such pages is not enough; you need to interact well by resorting to mediums like commenting and liking. By this what will happen is that you will come into people’s notice and you never know audiences of that particular page may become fans of your page too. This will help you reach a larger sect of audience and in turn will help your market your brand better.

Enticing Profile Photos

In order to market your brand to the utmost you need to display to your audience what you have in store for them. For this you need to pick snapshots of your products which articulate for them and set them as profile pictures or as your cover photo. These photographs should be bright, clean and preferably of high resolution so that your audiences do not have to strain their eyes to have a decent view. They should be catchy and conspicuous to the eyes often compelling enough to convert them into sales. More people liking your products are indicative of more effective leads for your brand. https://www.sandcrestseo.com/dental-seo/ offers effective and strategic SEO solutions with precision.

Social Ads

Facebook capacitates you to easily reach your niche customers and market through its option of social ads. These ads allow you to target customers according to your specifications. These specifications can be of location, gender, age, and education level or rather anything. In order to magnify your business base you can optimize these advertisements with colorful and fun graphics and inviting texts. This will not only help you to get more customers but you can also keep a track of the growth that has come about.

Create Groups

Seek groups which match your market or coincide with similar products and services. Either you join these groups or create your own groups. You need to interact and establish yourself as an active member of these groups and by doing so you can target and even add other group members to your own group. This will offer a chance to prospect customers to have a look at your brand. You may also create an “event” page. This will inform the people about upcoming product launches. For complete social media and search engine optimization solutions, one can consider hiring Sand Crest SEO.

Author Bio

Melissa Williams is the author of this article, and she has terrific knowledge to work with SEO services as webmaster. Find top notch SEO solutions at https://www.sandcrestseo.com/dental-seo/.

25 Jan 2017

4 Things You’re not Doing for Your SEO That Could Revolutionize Your Entire Campaign

There are two main strategies online marketers use when trying to develop new strategies for digital marketing and online reputation management. First, SEO experts and marketers work on creating preemptive campaigns that are intended to get content to the audience and solicit an immediate reaction. Second, they develop responsive campaigns by creating content based on some specific concept or event, or simply to increase brand and product awareness.

SEO strategists often work with the former approach, as they are concerned with reviewing upcoming trends and determining how such opportunities can be maximized for good results in a few months.

Some opportunities, however, allow strategists to bring together both approaches to elicit consumer reaction as well as raise brand awareness. This article highlights such opportunities in order that SEOs should consider when designing their SEO initiatives.

  1. Take advantage of internal events

If your business is just about to launch a new product or service, about to bring in a renowned executive from a competing business or expanding into new regions/markets/territories, you have a perfect opportunity to let the world know all about you without looking like you’re advertising.

Small to medium sized businesses don’t often know how to capitalize on such pivotal opportunities, and hence miss out on these opportunities to raise brand awareness and solicit immediate consumer action, as well as generate a buzz in their audience and increase traffic to online sites.

Important internal events provide an opportunity to create optimized press releases, which can result in media coverage locally or nationally depending on the magnitude of event. Bear in mind that certain press release distribution schemes are considered link schemes by Google, and may result in penalties and even de indexing. Choose your news networks carefully. In so doing, you could also create a spike of backlinks and consumer citations that could improve your rankings.

  1. Make internal events opportunities for guest authorship

If you have an internal event that could capture significant attention, you may be able to leverage the created attention to raise brand credibility in the industry. This places you in a unique position to author content to post in high-authority websites, publications and for notable non-competing but related brands. Each item of content contributed to in industry publications by your business executives can raise your organic authority. It also provides an opportunity to increase referral traffic from related third-party sites as well as building your link profile.

If this is something you want to follow up on, ensure that you only work with industry authorities that have already amassed organic equity within the markets that your business is targeting.Be wary of low-authority sources or social media influencers that target foreign audiences. These will not result in any transactional or organic growth for you.

  1. Pick new, interesting subjects to get ahead of

Run a simple Google search on any concept and you’ll see how difficult it is to come up with original content. Every business the world over has content creators working to develop how-to guides, lists, white papers among other content forms so that any subject will likely have more than one source.

As such, businesses need to find unique opportunities to inform consumers as well as be on the forefront in discovering and exposing fresh concepts within their industries. This will not only increase organic authority but also increase brand awareness, brand visibility and industry authority. You will also attract new prospective clients and build your online reputation as well as your link portfolio.

  1. Find new keywords

Keyword research is still a big part of SEO today, despite Google’s attack on black-hat keyword usage for SEO. The only thing that’s different is the type and methodologies employed for keyword research. Businesses should therefore be keen to find any emerging keywords and optimize for them before their competitors in order to increase organic equity.

You can use tools such as Google Keyword Planner and Soovle to carry out continuous keyword and consumer query research to identify emerging keywords used by consumers looking for your products and/or services.

In the most ideal circumstances, you’ll be able to unearth keywords with significant search volume or potential for it and then create meaningful content for them before competitors. Once you have done this, you will raise your own industry authority even if your competitors eventually catch up to you a little later. This can also increase traffic and earn social connections, mentions and backlinks for you.

23 Jan 2017

How Does Cloud Computing Improve your Digital Marketing Strategies

In search for better ways of running businesses effectively and improving productivity, there are several applications that have been developed. The applications are integrated to the cloud, making it possible for businesses to operate from virtually everywhere.

One of these applications is Salesforce and it is helping marketers in a real big way. Being able to monitor business leads in real time makes it possible for a marketing campaign and the sale-ability of a product or a service or product to be determined. Below is more information on how cloud computing influences digital marketing:

  • Accessibility

With CRM cloud computing software like Salesforce, there is improved access to files and customer information from any location as long as there is internet connectivity. There is also better communication between teams and clients, as well as collaboration with all parties involved.

Hard drives and storage devices crash often. You have been a victim of such occurrences and you know how depressing it is. However, with a cloud based marketing management system, all clients’ and company data is stored on the cloud keeping all the important data safe and accessible at all times.

  • Better time management and processes

Being able to control the marketing and business’ content and to deploy strategies independent of other company departments saves time. Plans and goals are implemented effectively when you don’t have to depend on other departments. A minimal learning curve is involved in cloud-based systems saving time spent to train new marketing orsales’ agents.

Retrieval, deployment, running updates, creation, deletion, or customization of the marketing information is simplified using the Salesforce metadata API and anyone who understands Salesforce can run the commands for customization easily. Customization of customers or leads’ information saves time when it can be done from any place and by any person allowed access to the systems.

  • Cost effective

The biggest dream of every businessperson is to save costs while making the highest returns out of the investments made. Therefore, when a business thinks of cloud computing for marketing, IT, and production departments, they look at the amount of money that can be saved.

So far, cloud computing and cost saving are on one lane with many businesses reporting higher savings when running operations on the cloud. The need to buy, set up, and pay for expensive infrastructure and hardware reduces when your business uses the cloud.

  • Better analytics

Every marketer you meet talks about analytics. These are the metrics that show how the business marketing campaigns fair and how the sales are daily, monthly, quarterly, and annually.

Salesforce and other marketing tools running on the cloud provide real-time data on leads, you can also track the leads, determine the best marketing strategies, and test new channels for the business.

  • Better innovation

With time saved using the cloud-based applications, marketers get to spend more time focusing on customer needs, then devising innovative campaigns to target customers. This increases the sales made by a company.

In conclusion, cloud computing is here for your business to grow, the reasons given above should be enough for any marketer stuck on the traditional marketing modules to pitch for cloud-based marketing technologies.

 

Author Bio

Evans Walsh is a passionate marketer working with Flosum.com to develop better systems to run Salesforce on. Check out the company website to learn more.

18 Jan 2017

How to Maximize Facebook Ad Productivity through Great Headlines

Facebook is the most popular site on the Internet and sees traffic of more than 1.13 billion users each day. With this incredible amount of traffic, it becomes hard for marketers to ignore Facebook’s importance as a targeted marketing platform. There are a number of targeting options, but all the work beyond that has to be put in by you to make your campaign successful. Research has revealed that the headline which you would generally assume to be only a small piece of the marketing is actually vital to the whole strategy.

Social media ads are always appearing on our timelines particularly, Facebook. You could hardly ever carry on there for even 2 minutes without being bombarded by ads. So, is it a wise move to use Facebook for promoting your company? Yes, of course, it is worth spending money on Facebook ads. Research has revealed that 25 percent of the audience who come across a social ad would actually respond by straightaway visiting the website or store and about 17 percent would convert by buying a product or any service. It is, therefore, clear that Facebook ads are pretty effective marketing tools. Hence, Facebook ads should be created with precision. In any Facebook ad, the headline appears just below the photo. It is vital to have an engaging and interesting photo which is relevant to your ad but it is absolutely essential to have an amazing and gripping headline. Since the decision to click or ignore the ad depends entirely on the headline strength, it is imperative that you make it eye-catching, clear and memorable. Here’s how you go about that.

Customize the Headline

For a much more engaging and personal headline, you must absolutely customize the headline. Instead of having “Subscribe Today” as your headline, give them a reason, like “Subscribe for best articles at $5 a month”.

Go for Clarity

Millions of posts come up every minute on Facebook, which means you need to stand out as much as you can in the short time that your visitors scroll past your advertisement. For product discounts, keep the “what” and the “why” clear, like “shoes- 25% off”. A dental clinic could just as easily put out a clear headline, like “ABCD-certified quality dental treatment”.

Conciseness Is Key

Short and clear is the way to go with any headline, and this is reinforced by Facebook’s recommendation that you use a 25-40 character headline to boost engagement. Show the customer exactly what they get by clicking on your link even before they do, so they know that you aren’t going to be wasting their time. If you are a mental health clinic, don’t write “Solve your mental issues today”, but go for “Consult a qualified mental health professional” instead. If you’re having a sale on your site, say “Fall Sale- 15-18 October”. You use an image to get the rest of the point across, like a banner, but hammer it home with a to the point headline.

Questions and Commands

Recent studies have revealed that ads with questions as headlines generate 150% more visits than ones as statements. These figures go up to 175% if the question has the word “you”. Questions are, in general, a great way to grab anyone’s attention. Ask a question in the headline, and answer it on your landing page. The easy way to do this is to find out likely questions that your target audience would be asking, and use them as headlines. “Where is the perfect ring for you?” shows not only a question most brides think about but also a thinly veiled answer- that the site offers the “perfect” ring, not just a good one. The other way to go would be the authoritative way. Put a clear command forward, like “Get the best blankets”, which is also reinforced with a positive superlative, in “best”.

Incentivize Using Utility

A solid technique of getting someone to click an ad is to show them how it would benefit them. Instead of selling something aggressively, go for offering certain benefits or utilities in the headline, like “Become an Industry-ready Coder in six months.” Show the user how your product or service helps them, and you’ve got an assured sale.

Excite and Interest Them

A number of social media advertising campaigns make the use of the “curiosity gap” to incite curiosity of their consumers. The principle behind this is a person faced with a gap in his knowledge is always going to want to fill that gap by, in this case, clicking your advertisement. So you’ve got to make it catchy, as well as interesting, like “Professionals teach you the three tricks to seal any marketing deal”, or “New CMS revolutionizes website management forever”. This way you aren’t giving away much, but are also keeping them interested. It is worth noting that there is a lot of “clickbait” on the internet today, low-quality content which employs this tactic by using exaggerated, irritating headlines. So, overdoing it on your headline could lead to your site being flagged for clickbait and being removed.

List Away!

Lists are great and are loved by pretty much everyone. One of the most popular content media out there is the listicle- an article featuring a list! This is really popular because, besides the explanations in long paragraphs, you are able to take away the crux of the entire article through the list items or sub-headings, not to mention you being able to process and interpret the data a lot better. Headlines to listicles are great and pretty easy to write, like “Top 10 Horror Movies of the Past Decade”, which is inclusive, curated content targeted towards a particular audience. It doesn’t get better than this.

Conclusion

Remember people only read ads that have both a fascinating picture and also a catchy headline. Experts feel that headlines play a pivotal role in grabbing the attention of your target audience and tempting them to read the content. Follow all the above-mentioned tips to master the art of creating catchy headlines for your Facebook ads.

 

Author Bio: David Wicks is a professional marketer and social media marketing expert. He has handled a diverse range of clients ranging from dental clinics to sports teams and maintains a blog full of great articles about SEO and SEM.

28 Dec 2016
internet marketing company

How to Improve Your Email Marketing Performance

It’s no surprise that email marketing continues to be one of the most effective ways to convert prospects and existing customers into revenue and sales. Taking the time to build a thorough email list will give you the ability to reach your audience at any time. Jubilant Web is an internet marketing company that specializes in SEO, social media marketing, medical internet marketing, and more. We’re expert in offering superior digital marketing services to our clients, and email marketing is right there at the top. The following tips will help you improve your email marketing performance so that your business can continue to soar.

Personalizing the email

There are two sides to the coin when it comes to personalization of email. Many people tend to delete promotional emails before even scrolling through them to skim what it’s about – unless you can grab their attention. Starting the email with a simple, ‘Hi’ followed by the recipient’s name can help to engage the reader. At least enough to get them to read about what you’re offering. However, research by Temple’s Fox School of Business suggests that this type of personalization can actually be harmful, instead of effective. Trust between you and the recipient is an important element in email marketing. Forcing familiarity too soon can make personalization seem fake. Just like in real life, it takes time to earn trust. This isn’t different with email. Especially when you’re trying to persuade someone to buy your product or service. Moreover, a study shows that product personalization, rather than name personalization, triggers positive responses in 98% of customers. An example of this is directing customers to products based on their past purchasing patterns. Remember that personalization is an effective email strategy if you do so in a meaningful way.

Length of subject lines

When it comes to crafting the perfect subject line, there’s really just one area to avoid – the “dead zone.” This occurs when the subject line is between 60-70 characters. Research by Adestra suggests there is no increase in either open rate or clickthroughs with this limited length of the subject line. In fact, subject lines with 70 characters and more are most beneficial to engaging readers in clicking through to the content. However, subject lines that are 49 characters or less test best with open rate. Furthermore, think about including emojis in your subject lines. They’re an effective and fun way to communicate and convey your message. An emoji in the subject line can make you stand out from the rest of the dozens of emails your recipient is going to receive.

Easy mobile accessibility

Using our smartphones for performing everyday tasks is going to keep growing. It’s essential to design in a way to ensure your email always looks great, regardless of where your recipient reads it. Some tips to keep in mind:

  • Change your email to have a one column template.
  • Increase the font size for better readability.
  • Make your call-to-action clear and easy to tap.

Additionally, if you don’t have an obvious call-to-action, you’re going to receive minimal results. Subscribers don’t have the time (or patience) to read through long emails. You want your subscribers to be able to do what you want them to do in a matter of seconds.

Following these points will help you improve your email marketing performance. With the help of Jubilant Web, you can feel confident knowing your business will thrive. Our internet marketing company specializes in SEO, medical internet marketing, social media marketing, and more. Call us today to see how Jubilant Web can help you and your business: (845) 790-0420.

09 Dec 2016

What Did Marketers Love in 2016?

As 2016 draws to a close, we take a look back at the highlights of another wonderful year. For good or bad, 2016 is a year that will be permanently etched into our minds. Whether you remember it for momentous political developments, deaths of inspirational figures, or fairytale sporting triumphs, this year will not be forgotten in a hurry.

But 2016 is also worth remembering for something slightly closer to home, and as we’re firmly into the countdown to Christmas and preparing to celebrate the arrival of a new year, now seems the perfect time to reflect on the past 12 months of the marketing world – and what a year it has been!

January brought with it new targets and fresh ambitions. Having enjoyed a prosperous 2015, the New Year promised another exciting journey ahead for all marketers worldwide. Below are a two marketing campaigns that really stood out in 2016:

Vote Leave: Take Control

As much as it may pain some to admit, the Vote Leave campaign was one of the most effective of the year, resulting in the UK voting for Brexit by a margin of almost 52% to 48%. And it did that despite ´the remain campaign´ being odds-on favourite to win at the start and having the backing of the then Prime Minister, David Cameron.

What ´Vote Leave´ did so well was tap into a growing concern among many in the UK around immigration, push ideals around sovereignty and promise money to the national treasure that is the National Health Service.

The Brexit campaign boiled down to the marketing holy grail of identifying your audience, understanding how to engage with those segments and hitting them with exactly what they want to hear.

Although the campaign was a success the repercussions for marketers aren’t as clear cut, as it’s set to be a rollercoaster for marketing budgets, mixed with general uncertainty and the start of a pricing headache for marketers, thanks to a weak pound.

Coca-Cola: Taste the Feeling

In January, Coca-Cola collected together the world’s press in Paris to reveal an overhaul of its advertising. The fizzy drinks giant decided to take its ‘One Brand’ strategy global, bringing its four product variants – Coca-Cola, Diet Coke, Coca-Cola Zero Sugar and Coca-Cola Life – all under one roof as opposed to being marketed separately.

Any Coca-Cola news is big in the marketing world. But this was one of the biggest announcements the brand had made in recent years as it totally overhauled its strategy and message in response to a challenging sales environment.

Twelve months on, the brand boasted the campaign has made a promising start.

When reviewing the successful campaigns of 2016, it would be possible to focus on thousands of schemes. These two however, have been the most media covered with obvious results. Should you be searching for SEO services then consider Jubilant Web, if you´re looking for a personal and efficient service.

09 Dec 2016

What Does 2017 Have in Store for SEO´s?

 

Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the future for the upcoming year. SEO services have now become a fundamental element of any company and its marketing campaign.

There have been numerous developments in SEO over the past 12 months. A lot of the prominent trends of 2016 will continue to grow in 2017. Google is always updating and this means business owners will be kept on their toes. In addition, several other trends are expected to take shape in 2017.

Optimization For User Intent

Although keywords are still important, typing in simple words yields simple results. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full queries or phrases in search engines, which gather data to provide results more effectively.

More Rich Answers and Snippets

We all turn to Google for answers. In response to our queries, Google will often display the required information directly in search results, along with other helpful websites, videos, movie or event information, reviews or specific dates. This action will be reviewed and improved massively by Google meaning searching, gets a lot easier.

Cross-Channel Marketing

Cross-channel and multi-channel marketing sound similar, but in fact, they are very different. Multi-channel simply means establishing a presence on more than one platform. Cross-channel means you are using several channels to market your brand in an integrated way.

Multi-channel marketing is by no means a new phenomenon. Cross-channel marketing, however, is like an extension of it. The primary goal of cross-channel marketing is to create a consistent brand presence across multiple channels so that users can move seamlessly between devices and platforms to make a purchase.

Multi-channel marketing does still actually have a number of problems and business owners will have to overcome these in order for a multi-channel campaign to be successful:

  • Knowing what the right message is
  • Finding the right time to release it
  • Using the correct channel

 

Although there are several tools and resources to help, cross-channel marketing is still in the infancy stages. Consumers today are more connected than ever, and the need for quality cross-channel marketing will continue to be in high demand throughout 2017.

Increased Mobile Growth

Mobile accessibility has reshaped SEO over the past few years. Mobile search is growing at a rapid pace and isn’t showing any signs of slowing down in the future. Much web traffic has been shifting away from desktop and moving towards mobile devices, and many websites are already getting the majority of their traffic from mobile devices.

To summarize the year 2017 will be a big year all around. Users are becoming increasingly connected and engaged with the content they consume. It is very important for SEO marketers to adapt to these upcoming trends in order to be a successful SEO marketing firm.

Should you be thinking towards the future and decide you want to get ahead of your competitors, get in touch with Jubilant Web, who are an innovative and exciting internet marketing company.

Results driven with an experienced team, Jubilant Web is ready to take you and your business to the next level.

18 May 2016

Avoid “spamy” online marketing campaigns.

Believe it or not, the attention span is a thousand times shorter than it was 20 years ago. You can find proof of that when you wonder how many characters can fit in a single tweet? 140 character to express yourself, sell your product, tell your story, and offer your service. If you’re lucky a few interested people will notice and reach out to you for more information or purchase.

But does it depend on luck?

Most certainly not.

Personalizing your communication.

Today’s trick to gain qualified leads, earn new customers and make profit is personalizing your message, product and services. From microtargeting to social media mentions, the goal is to build messages that are personalized and intended to very specific niches in order to generate better results in terms of ROI.

Humanizing you campaigns is absolutely necessary. You need the human touch to create messages that appeal to every specific audience and to monitor the activity and feedback of your message and campaigns on social media, in order to remove from your database all the users that do not respond well to your efforts.

 What can you do to avoid creating spamy campaigns? 

  • Define a specific target audience.
  • Build messages that appeal to your specific niche market.
  • Clean up your database and optimize your contacts.
  • Focus on analyzing recent purchases and feedback from your customers.
  • Keep track of your customers’ purchase frequency of specific products.
  • Try to come up with campaigns that offer solutions to your customers day-to-day issues.
  • Pay attention to feedback and put it to good use.

Whether someone liked or disliked your product, the feedback and insight from your customers is key when avoiding spamy campaign. If a customer is not happy with a product do not harass them sending weekly email campaigns promoting the product they hate, if so, you may easily end up in the spam folder and when you are promoting something they actually want to buy, you won’t be able to reach them.

A smart way to deal with this, is creating specific lists for specific clients depending on the product or service they’re interested in, as well as other things that can easily complement or relate to that.

As an internet marketing company, here at Jubilant Web we know exactly how to create campaigns that optimize your resources and maximize your results. contact one of our digital marketing experts calling at  (845) 790-0420 or (305) 602-2244.

 

SEO Strategies for B2B

 Developing effective SEO strategies depends, among many other things, on what kind of business you have. SEO strategies for B2C are different from those for B2B, because although the goal is to rank the highest in both cases, they way in which that goal is accomplished varies.

For example, the B2B approach aims to build solid and long-lasting relationships with their customers in order to turn them into loyal clients. Also, most of the time, business-to-business initiatives offer products our services at high prices, whether because they handle bulk orders or because they offer long-term, more complex options; B2B customers are more thoughtful regarding their buying behavior. They’re as well, more likely to pay attention very carefully to factors such as company reputation, team, background and experience, etc. Therefore, trustworthiness and reliability are more important to them than how high you rank on Google searches. Nevertheless, it is important to still rank as high as possible because if the client can’t see you, how can they contact you?

Then what should your SEO strategy for B2B have?

 Besides setting up an optimized website that allows the to rank higher due to performance, speed and navigability, it is very important that you thoughtfully study and review the content you create. A few pointers to take into account are the following:

  • The information you provide to your clients must be oriented to help them solve issues within their own business or industry.
  • Create multimedia content and resources, that easily explain to you clients how your product or service can positively impact their business.
  • Use an appropriate language. It must be comprehensible but should also depict your technical knowledge of the industry.
  • Make sure you feature your contact information and how to acquire your products or services.
  • Remind your clients of any special deals, discounts or other extra benefits your customers can get from you.

As for the other SEO efforts you should implement we can list these:

 

  • Using a keyword planner tool to come up for the best keywords to promote your industry.
  • Launch an AdWords campaign.
  • Hire a professional SEO service that can apply a driven results strategy that guarantees you a successful SEO campaign framed within an efficient and personalized SEO plan.

 

As an experienced online marketing agency, here at Jubilant Web, we offer fully customized SEO plans and AdWords campaigns, that are specially designed to meet the very specific needs of your business. Contact one of our marketing experts today, calling at (845) 790-0420 or (305) 602-2244 and subscribe to the personalized plan that better suit your needs.

 

 DIY Garage Paint Booth 

If you are crafty and interesting projects are happening at your home frequently, you probably need a place to paint.