Category: SEO Company

25 Jan 2017

4 Things You’re not Doing for Your SEO That Could Revolutionize Your Entire Campaign

There are two main strategies online marketers use when trying to develop new strategies for digital marketing and online reputation management. First, SEO experts and marketers work on creating preemptive campaigns that are intended to get content to the audience and solicit an immediate reaction. Second, they develop responsive campaigns by creating content based on some specific concept or event, or simply to increase brand and product awareness.

SEO strategists often work with the former approach, as they are concerned with reviewing upcoming trends and determining how such opportunities can be maximized for good results in a few months.

Some opportunities, however, allow strategists to bring together both approaches to elicit consumer reaction as well as raise brand awareness. This article highlights such opportunities in order that SEOs should consider when designing their SEO initiatives.

  1. Take advantage of internal events

If your business is just about to launch a new product or service, about to bring in a renowned executive from a competing business or expanding into new regions/markets/territories, you have a perfect opportunity to let the world know all about you without looking like you’re advertising.

Small to medium sized businesses don’t often know how to capitalize on such pivotal opportunities, and hence miss out on these opportunities to raise brand awareness and solicit immediate consumer action, as well as generate a buzz in their audience and increase traffic to online sites.

Important internal events provide an opportunity to create optimized press releases, which can result in media coverage locally or nationally depending on the magnitude of event. Bear in mind that certain press release distribution schemes are considered link schemes by Google, and may result in penalties and even de indexing. Choose your news networks carefully. In so doing, you could also create a spike of backlinks and consumer citations that could improve your rankings.

  1. Make internal events opportunities for guest authorship

If you have an internal event that could capture significant attention, you may be able to leverage the created attention to raise brand credibility in the industry. This places you in a unique position to author content to post in high-authority websites, publications and for notable non-competing but related brands. Each item of content contributed to in industry publications by your business executives can raise your organic authority. It also provides an opportunity to increase referral traffic from related third-party sites as well as building your link profile.

If this is something you want to follow up on, ensure that you only work with industry authorities that have already amassed organic equity within the markets that your business is targeting.Be wary of low-authority sources or social media influencers that target foreign audiences. These will not result in any transactional or organic growth for you.

  1. Pick new, interesting subjects to get ahead of

Run a simple Google search on any concept and you’ll see how difficult it is to come up with original content. Every business the world over has content creators working to develop how-to guides, lists, white papers among other content forms so that any subject will likely have more than one source.

As such, businesses need to find unique opportunities to inform consumers as well as be on the forefront in discovering and exposing fresh concepts within their industries. This will not only increase organic authority but also increase brand awareness, brand visibility and industry authority. You will also attract new prospective clients and build your online reputation as well as your link portfolio.

  1. Find new keywords

Keyword research is still a big part of SEO today, despite Google’s attack on black-hat keyword usage for SEO. The only thing that’s different is the type and methodologies employed for keyword research. Businesses should therefore be keen to find any emerging keywords and optimize for them before their competitors in order to increase organic equity.

You can use tools such as Google Keyword Planner and Soovle to carry out continuous keyword and consumer query research to identify emerging keywords used by consumers looking for your products and/or services.

In the most ideal circumstances, you’ll be able to unearth keywords with significant search volume or potential for it and then create meaningful content for them before competitors. Once you have done this, you will raise your own industry authority even if your competitors eventually catch up to you a little later. This can also increase traffic and earn social connections, mentions and backlinks for you.

09 Dec 2016

What Did Marketers Love in 2016?

As 2016 draws to a close, we take a look back at the highlights of another wonderful year. For good or bad, 2016 is a year that will be permanently etched into our minds. Whether you remember it for momentous political developments, deaths of inspirational figures, or fairytale sporting triumphs, this year will not be forgotten in a hurry.

But 2016 is also worth remembering for something slightly closer to home, and as we’re firmly into the countdown to Christmas and preparing to celebrate the arrival of a new year, now seems the perfect time to reflect on the past 12 months of the marketing world – and what a year it has been!

January brought with it new targets and fresh ambitions. Having enjoyed a prosperous 2015, the New Year promised another exciting journey ahead for all marketers worldwide. Below are a two marketing campaigns that really stood out in 2016:

Vote Leave: Take Control

As much as it may pain some to admit, the Vote Leave campaign was one of the most effective of the year, resulting in the UK voting for Brexit by a margin of almost 52% to 48%. And it did that despite ´the remain campaign´ being odds-on favourite to win at the start and having the backing of the then Prime Minister, David Cameron.

What ´Vote Leave´ did so well was tap into a growing concern among many in the UK around immigration, push ideals around sovereignty and promise money to the national treasure that is the National Health Service.

The Brexit campaign boiled down to the marketing holy grail of identifying your audience, understanding how to engage with those segments and hitting them with exactly what they want to hear.

Although the campaign was a success the repercussions for marketers aren’t as clear cut, as it’s set to be a rollercoaster for marketing budgets, mixed with general uncertainty and the start of a pricing headache for marketers, thanks to a weak pound.

Coca-Cola: Taste the Feeling

In January, Coca-Cola collected together the world’s press in Paris to reveal an overhaul of its advertising. The fizzy drinks giant decided to take its ‘One Brand’ strategy global, bringing its four product variants – Coca-Cola, Diet Coke, Coca-Cola Zero Sugar and Coca-Cola Life – all under one roof as opposed to being marketed separately.

Any Coca-Cola news is big in the marketing world. But this was one of the biggest announcements the brand had made in recent years as it totally overhauled its strategy and message in response to a challenging sales environment.

Twelve months on, the brand boasted the campaign has made a promising start.

When reviewing the successful campaigns of 2016, it would be possible to focus on thousands of schemes. These two however, have been the most media covered with obvious results. Should you be searching for SEO services then consider Jubilant Web, if you´re looking for a personal and efficient service.

09 Dec 2016

What Does 2017 Have in Store for SEO´s?

 

Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the future for the upcoming year. SEO services have now become a fundamental element of any company and its marketing campaign.

There have been numerous developments in SEO over the past 12 months. A lot of the prominent trends of 2016 will continue to grow in 2017. Google is always updating and this means business owners will be kept on their toes. In addition, several other trends are expected to take shape in 2017.

Optimization For User Intent

Although keywords are still important, typing in simple words yields simple results. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full queries or phrases in search engines, which gather data to provide results more effectively.

More Rich Answers and Snippets

We all turn to Google for answers. In response to our queries, Google will often display the required information directly in search results, along with other helpful websites, videos, movie or event information, reviews or specific dates. This action will be reviewed and improved massively by Google meaning searching, gets a lot easier.

Cross-Channel Marketing

Cross-channel and multi-channel marketing sound similar, but in fact, they are very different. Multi-channel simply means establishing a presence on more than one platform. Cross-channel means you are using several channels to market your brand in an integrated way.

Multi-channel marketing is by no means a new phenomenon. Cross-channel marketing, however, is like an extension of it. The primary goal of cross-channel marketing is to create a consistent brand presence across multiple channels so that users can move seamlessly between devices and platforms to make a purchase.

Multi-channel marketing does still actually have a number of problems and business owners will have to overcome these in order for a multi-channel campaign to be successful:

  • Knowing what the right message is
  • Finding the right time to release it
  • Using the correct channel

 

Although there are several tools and resources to help, cross-channel marketing is still in the infancy stages. Consumers today are more connected than ever, and the need for quality cross-channel marketing will continue to be in high demand throughout 2017.

Increased Mobile Growth

Mobile accessibility has reshaped SEO over the past few years. Mobile search is growing at a rapid pace and isn’t showing any signs of slowing down in the future. Much web traffic has been shifting away from desktop and moving towards mobile devices, and many websites are already getting the majority of their traffic from mobile devices.

To summarize the year 2017 will be a big year all around. Users are becoming increasingly connected and engaged with the content they consume. It is very important for SEO marketers to adapt to these upcoming trends in order to be a successful SEO marketing firm.

Should you be thinking towards the future and decide you want to get ahead of your competitors, get in touch with Jubilant Web, who are an innovative and exciting internet marketing company.

Results driven with an experienced team, Jubilant Web is ready to take you and your business to the next level.

14 Mar 2016
SEO for Contractors

Improve your home improvement business with online marketing

If you are a contractor you know the competition is fierce, and getting clients is not always easy. But we have a few tips that can take you a long way and help you get more clients and increase your profit.

 

For starters, you need to put yourself out there, raise your voice and allow the people in your area to know your brand. In order to do this, you need to build a strong brand with a solid image and an easy-to-identify, relatable personality.

 

Once you have set up the image and voice of your brand you need to get a website and a blog. You also need to get social and start asking for reviews.

 

When it comes to building a website you have to take into account a few aspects that can make a huge difference.

 

Home improvement website essentials.

You need to start with a professionally built website, with an appealing design, that´s easy to navigate and good speed and performance qualities. The next step is to pack it with the right information and position it within search engine rankings. The more people get to see your website, the more people will get in contact with you.

 

That’s why it is important to perform an efficient SEO strategy, optimizing your website and improving your presence among your competition online. It is also imperative to have a website that´s mobile friendly.

 

Your website, as well as your blog, must tell your story, the trajectory of your company and what makes you unique within your line of work. Add the trust seal badges to your website, as well as testimonials from satisfied customers and pictures of before and after completed projects.

 

If you believe this is a lot to take in, you might as well hire a professional to provide you with an appropriate website design and development plan. Here at Jubilant Web, for example, we offer full packages that include web design and development, search engine optimization, social media marketing, content marketing and even paper click, after free initial assessment. So, you have plenty of options to upgrade your marketing levels as a home improvement professional.

 

Why is social media so important?

These days, everything’s happening on social media.

If you want to promote your business you have to do it in the right place, and social media is definitely a great place for promoting any business. As a contractor, you hold the advantage of meeting your customers and potential clients, personally. Hence, interaction on social media is even easier. You can tag hem on your pictures and videos, share their reviews, comments, and home improvement projects straight from their own profiles and pages and share useful information with them.

 

Pinterest is one of the most popular sites for contractors and home improvement professionals. Becoming a source of knowledge, information, and experience within platforms like these is a great way to guarantee lots of traffic for your website, qualified leads and increase on your profit.

 

Don‘t miss the chance of using online marketing strategies and SEO for contractors to take your business to the next level. Call our marketing experts at (845) 790-0420 for a free assessment and more information.

14 Mar 2016

Using digital marketing to get more patients.

Running your own private practice gives you freedom and allows you to bond at a deeper level with your patients. Nonetheless, we know that finding your place within the market may not be as easy as you would like it to be. Still, although it might be difficult, it doesn’t mean it is impossible. And at Jubilant Web we know a thing or two about how to improve your online marketing strategy in order to win more patients, so read on and take advantage of these recommendations to get positioned within the leaders of the healthcare industry.

Find your own voice.

Every doctor and especially, every celebrity doctor has their own voice, actually that’s what allowed them to become famous in the first place. They display a personal style and approach that appeals to a specific audience. Not all messages are for everyone, let your personality show through your social media channels, your blog and your website, that way you will send the right message to the right patients who are looking exactly for a doctor like you.

In order to upgrade your online marketing game you need to understand a few things.

First of all, you need to understand the way people make queries online.

When someone’s looking for a doctor they’re  either looking for a specialist within their geographic area or they’re looking for answers to their specific symptoms. So a good strategy would be providing answers in your website or blog to common questions. Interact effectively on social media providing helpful information to your follower and answering their questions. And of course, make sure to hire a good SEO plan that will allow you to rank for organic searches within your area, so patients can easily find you.

Pay attention to the reviews.

Reviews can make or break your practice. Ask your satisfied patients to make video reviews of their experience having you as their physician.

Take time to mitigate the damage of bad reviews and take the time to respond kindly to good reviews and encourage your patients to continue supporting your practice.

You don’t have to answer all at once, but you should do it in a timely manner, take a couple hours a week to reply to your emails, comments and messages in your blog, website and social networks. Offer personalized answers and upload testimonials and reviews to your website.

A few other strategies you may apply to your online marketing plan are including videos on your website, starting a periodic live stream for your followers on social media and sending out newsletters.

Giving a professional look to your website as well as optimizing it will also take you a long way when showing that you are on top of every aspect of your practice and willing to provide the best experience to your patients in every possible way. The same goes for your Facebook page and your other profiles in social media.

At Jubilant Web, we can handle that and more, we provide customized marketing plans for healthcare professionals that aim to promote their private practices in every possible aspect within the industry using digital marketing and online proven strategies. Contact our marketing experts today! calling at (845) 790-0420 and get a free assessment from one of our marketing professionals.